{"id":6460,"date":"2017-05-15T10:00:15","date_gmt":"2017-05-15T15:00:15","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=6460"},"modified":"2017-05-15T10:00:15","modified_gmt":"2017-05-15T15:00:15","slug":"how-to-generate-great-email-newsletters-from-content-archives","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/how-to-generate-great-email-newsletters-from-content-archives\/","title":{"rendered":"How To Generate Great Email Newsletters From Content Archives"},"content":{"rendered":"<figure id=\"attachment_6461\" aria-describedby=\"caption-attachment-6461\" style=\"width: 190px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-6461\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2017\/05\/Old-Books-200x300.jpg\" alt=\"Old Books\" width=\"200\" height=\"300\" \/><figcaption id=\"caption-attachment-6461\" class=\"wp-caption-text\">You can use that old content in a lot of ways.<\/figcaption><\/figure>\n<p>By 2020, 3 billion people will be <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">using email<\/a>.<\/p>\n<p>Social media and PPC and all other kinds of online marketing are wonderful.<\/p>\n<p>But they often outshine email marketing.<\/p>\n<p>Email just keeps chugging along, though. People continue using it. Companies continue to have success with it.<\/p>\n<p>One of the struggles companies often have, especially small companies with limited time, is coming up with content ideas for email.<\/p>\n<p>They\u00a0<em>want<\/em> to send email, but they don&#8217;t have the time or ideas. So they have this list of untapped opportunity.<\/p>\n<p>If you&#8217;re looking to keep your list engaged with more frequent email here is one idea that works great.<\/p>\n<h2>The Idea: Mine Content Archives<\/h2>\n<p>You know how compounding interest and investment works&#8230;<\/p>\n<p>You create a regular contribution schedule. Saving goes on auto-pilot. It usually starts out slow, but over time it gains momentum until things are going really well.<\/p>\n<p>Creating content works very similar.<\/p>\n<p>It could be regular blog content, ebooks, email newsletters, videos, podcasts or any number of things.<\/p>\n<p>An interesting tidbit on this point is that HubSpot <a href=\"https:\/\/blog.hubspot.com\/marketing\/blog-lead-generation-analysis#sm.00019sm8qdk9gd5qwqc2puhvk6iny\">found<\/a> that 75% of views to their blog came from\u00a0<em>old<\/em> blog posts. And 90% of their leads from blog posts came from\u00a0<em>old<\/em> blog posts.<\/p>\n<p>Lots of this traffic is likely coming from people searching on Google (SEO).<\/p>\n<p>But your content archives can be used to generate traffic and leads and engagement in other ways too.<\/p>\n<p>That includes email&#8230;<\/p>\n<h2>Step 1. Choose A Theme<\/h2>\n<p>Usually you&#8217;ll easily be able to come up with about five themes for your business or industry.<\/p>\n<p>Let&#8217;s say you&#8217;re a dental office. Your themes could be:<\/p>\n<ul>\n<li>Cleaning &amp; Care<\/li>\n<li>Tooth Facts<\/li>\n<li>Dental Care<\/li>\n<li>Oral Health<\/li>\n<li>Family &amp; Friends<\/li>\n<\/ul>\n<p>Mostly they&#8217;re relating to dentistry. A couple are a little more general, but still something customers or patients would be interested in.<\/p>\n<p>When you&#8217;re looking to create an email with archive content pick a theme that fits your business that your customers are interested in.<\/p>\n<h2>Step 2. Write An Intro<\/h2>\n<p>The next step is to write the intro. This is the 3 or so paragraphs that introduce the theme and lead into the links that you&#8217;ll share later from your content archive.<\/p>\n<p>Sticking with the dentist theme let&#8217;s say they choose Cleaning &amp; Care for their next email newsletter theme.<\/p>\n<p>A good place to start is Google News.<\/p>\n<p>Type in &#8220;teeth cleaning&#8221;. Today you would find this interesting article about\u00a0<em><a href=\"http:\/\/www.popsci.com\/scientifically-brush-and-floss-teeth\">The most efficient way to brush and floss<\/a><\/em>.<\/p>\n<p>The article discusses some new research on teething cleaning and care.<\/p>\n<p>If you do this type of research you&#8217;ll almost always find that there are neat little news tidbits like this. They make for great topics in emails and email introductions like this.<\/p>\n<p>Now you can expand on the information in the research for your intro.<\/p>\n<p>That will lead into your archive links.<\/p>\n<h2>Step 3. Link To 3-5 Posts<\/h2>\n<p>Now that you have your topic and intro look through your archives for a few posts that relate to the topic.<\/p>\n<p>The dentist, for example, probably has a couple articles on teeth cleaning tips. How to brush. How to floss. Maybe they even have a video from a few years ago on YouTube or an interview they did on a podcast or something like that.<\/p>\n<p>Lead into these links with something like:<\/p>\n<p><em>If you&#8217;re interested in more information on this topic here are some articles\/videos\/etc.<\/em><\/p>\n<h2>Step 4. Create An Email Schedule\/Calendar<\/h2>\n<p>This is something you can do regularly.<\/p>\n<p>Let&#8217;s say you&#8217;re struggling to create one email every month for your list. Open a spreadsheet and create a simple schedule with monthly dates. Add a column for the theme. Add another column for the notes.<\/p>\n<p>List themes for a couple months. Then add notes that possibly include archive content you can use for each theme.<\/p>\n<p>By doing the brainstorming separate from the creating of the email you eliminate the risk of writers block. It&#8217;s difficult to want to send an email today and needing to come up with the theme, content, etc. all at once.<\/p>\n<p>Do the brainstorming separate and keep that schedule full.<\/p>\n<h2>Step 5. Assign Responsibility<\/h2>\n<p>Finally, assign someone that can do this regularly. It might be you, the business owner. One email a month isn&#8217;t too bad.<\/p>\n<p>One a week is obviously more responsibility and might be too much.<\/p>\n<p>Maybe there is someone in your company that can handle it. If not, see if you can find a freelancer on Upwork or something like that. There are many people that can do this efficiently for you.<\/p>\n<h2>Conclusion<\/h2>\n<p>Obviously the big thing with this strategy is that you need an archive of content. You might have some blog posts, for example, here and there. Even 10-20 posts can be enough to create multiple emails like this. But if you don&#8217;t really have a content archive it&#8217;s good to get into a regular schedule of creating content. You see the results it gets for Hubspot and their customers.<\/p>\n<p>Then you can work in regular emails presenting the new content and also use the archives for archived content like the strategy here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is a little trick for creating regular email newsletters when you don&#8217;t really have an idea for new content.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[133,219],"class_list":["post-6460","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-online-marketing","tag-sales"],"acf":[],"yoast_head":"<!-- This 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