{"id":434,"date":"2011-04-08T10:00:04","date_gmt":"2011-04-08T15:00:04","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=434"},"modified":"2011-04-08T10:00:04","modified_gmt":"2011-04-08T15:00:04","slug":"acquire-customer-blog","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/acquire-customer-blog\/","title":{"rendered":"57% of Businesses Have Acquired a Customer via a Blog"},"content":{"rendered":"<p>&#8220;Does blogging lead to sales?&#8221;<\/p>\n<p>It&#8217;s a common question businesses do ask and should ask before their start blogging. It&#8217;s important to understands sales can be a result of blogging. In fact, all marketing initiatives should be about profit in some shape or form. For most businesses blogging is proving to be a way to drive revenue.<\/p>\n<p>Recently I came across two more examples of blogs being responsible for sales.<\/p>\n<h1>Blogging for Sales<\/h1>\n<p>The first example is a person I&#8217;ve <a href=\"https:\/\/ghostblogwriters.com\/content-marketing-2011\">highlighted before<\/a> &#8211; Kevin Hillstrom of <a href=\"http:\/\/minethatdata.com\/\">Mine That Data<\/a>. If you&#8217;re not following <a href=\"http:\/\/twitter.com\/minethatdata\">@minethatdata<\/a> on Twitter it&#8217;s worth your while to add him to your stream. He&#8217;s full of in depth marketing analytics useful for marketers in all fields.<\/p>\n<p>Kevin was tweeting recently and I had to ask him yet again to confirm his revenue from blogging.<\/p>\n<h2>1. Kevin Hillstrom Blog Revenue<\/h2>\n<p><a href=\"http:\/\/twitter.com\/#!\/DayneShuda\/status\/53819373961482240\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-439\" title=\"Mine Data Revenue\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Mine-Data-Revenue.jpg\" alt=\"Mine Data Revenue\" width=\"550\" height=\"289\" \/><\/a><\/p>\n<p><a href=\"http:\/\/twitter.com\/#!\/minethatdata\/status\/53840786508361728\"><img decoding=\"async\" class=\"alignnone size-full wp-image-442\" title=\"Mine Data Blogging Sales\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Mine-Data-Blogging-Sales.jpg\" alt=\"Mine Data Blogging Sales\" width=\"550\" height=\"182\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Kevin was nice enough to respond to my question on blogging revenue and generating sales.<\/p>\n<p>It&#8217;s important to note Kevin is a consultant. He&#8217;s a business-to-business guy attempting to generate sales from other businesses. He&#8217;s mentioned in the past and I&#8217;ve noticed in my work as well that B2B seems to be at more of an advantage for generating sales from blogging.<\/p>\n<p>Kevin is one example, but it&#8217;s a growing trend in the B2B world that blogging can generates sales.<\/p>\n<p>It&#8217;s possible for businesses to start blogs and generate sales. It&#8217;s important to understand what will gain the attention of readers and how to turn that attention into revenue. Mostly I like to think of the questions people have and try to answer the best I can. Beyond that I look to build a trust or respect making it easier for someone to purchase from me or the business I&#8217;m blogging for.<\/p>\n<h2>2. HubSpot Blog Revenue Data<\/h2>\n<p>HubSpot is becoming a leader in what they&#8217;ve coined Inbound Marketing &#8211; the art of gaining the attention of people through blogging, social media, and SEO. I like to think those three things go together for a great marketing strategy and I&#8217;m sure the folks at Hubspot agree.<\/p>\n<p>The other day HubSpot released another great article on their blog and it included some great information and a slideshow. One of the slides from the presentation captured my attention.<\/p>\n<p>From <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/11501\/How-an-e-Commerce-Company-Boosted-Web-Traffic-600-without-Spending-a-Dime-on-Advertising.aspx?source=Blog_Email_[How+an+e-Commerce+Co]\">How an e-Commerce Company Boosted Web Traffic 600% without Spending a Dime on &#8220;Advertising&#8221;<\/a><\/p>\n<p><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/11501\/How-an-e-Commerce-Company-Boosted-Web-Traffic-600-without-Spending-a-Dime-on-Advertising.aspx?source=Blog_Email_[How+an+e-Commerce+Co]\"><img decoding=\"async\" class=\"alignnone size-full wp-image-443\" title=\"HubSpot Blog Sales\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/HubSpot-Blog-Sales.jpg\" alt=\"HubSpot Blog Sales\" width=\"545\" height=\"387\" \/><\/a><\/p>\n<p>That&#8217;s a huge number of businesses seeing sales as a result of their blog. And the interesting thing about attribution lately is some channels <a href=\"http:\/\/econsultancy.com\/uk\/blog\/7229-social-media-and-seo-massively-undervalued-study\">may be under valued<\/a>. As marketers work out the attribution it will be interesting to see the value blogs get in the mix for revenue generating.<\/p>\n<p>It&#8217;s too bad HubSpot didn&#8217;t share if their data is from B2C or B2B. With those high results I&#8217;d guess more B2B, but you never know. E-tailers are starting to experiment more with blogs and I&#8217;m sure the most successful are seeing their influence and thought leadership lead to sales.<\/p>\n<p>I&#8217;ll guess at some point the blogging revenue number will becoming significant to the profit for B2C companies as well.<\/p>\n<h3>Summary<\/h3>\n<p>Sales are coming in for businesses via their blogging initiatives.<\/p>\n<p>As more companies blog in the coming years the revenue share generated by blogging vs. other channels should continue to grow as well. Companies are seeing the benefits a blog can provide to their customers and are taking the initiative to create useful content as a way to get found and build trust.<\/p>\n<p>Does your company have a blog?<\/p>\n<p>What are your struggles with your blog or what is stopping you from blogging?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The studies keep coming in regarding sales and how blogging can generate revenue for a business. Check out two more instances of a business earning revenue from blogging activities. The first is a consulting business and the second is a statistic on sales from blogging. Check it out&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[113,140,141],"class_list":["post-434","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-hubspot","tag-kevin-hillstrom","tag-mine-that-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>57% of Businesses Have Acquired a Customer via a Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/acquire-customer-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"57% of Businesses Have Acquired a Customer via a Blog\" \/>\n<meta property=\"og:description\" content=\"The studies keep coming in regarding sales and how blogging can generate revenue for a business. 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