{"id":3437,"date":"2011-01-01T05:00:22","date_gmt":"2011-01-01T11:00:22","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=3437"},"modified":"2011-01-01T05:00:22","modified_gmt":"2011-01-01T11:00:22","slug":"why-blog","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/why-blog\/","title":{"rendered":"Why Blog"},"content":{"rendered":"<h3>Traffic<\/h3>\n<p>Business blogging leads to <strong>55% more website visitors<\/strong>. (<a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>)<\/p>\n<p>Businesses that blog\u00a0\u2265 20 times per month get <strong>5x more traffic<\/strong> than those that blog \u2264 4 times per month. (<a href=\"http:\/\/cdn2.hubspot.net\/hub\/53\/blog\/docs\/ebooks\/120-marketing-stats-charts-and-graphs.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>)<\/p>\n<p>When researching branded products, <strong>44% of online shoppers<\/strong> begin by using a search engine. (<a href=\"http:\/\/www.powerreviews.com\/assets\/download\/Social_Shopping_2011_Brief1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">PowerReviews<\/a>)<\/p>\n<h3>Leads<\/h3>\n<p><strong>57% of marketers<\/strong> have acquired customers from blogging. (<a href=\"http:\/\/cdn2.hubspot.net\/hub\/53\/blog\/docs\/ebooks\/120-marketing-stats-charts-and-graphs.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>)<\/p>\n<p>Companies with <strong>&gt; 51 blog articles<\/strong> experience a 77% lift in median monthly leads. (<a href=\"http:\/\/cdn2.hubspot.net\/hub\/53\/blog\/docs\/ebooks\/120-marketing-stats-charts-and-graphs.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>)<\/p>\n<p><strong>60% of business decision makers<\/strong> say that company content helps them make better product decisions. (<a href=\"http:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing Institute<\/a>)<\/p>\n<h3>Customer Relationships<\/h3>\n<p><strong>1\/3 of the world&#8217;s population<\/strong> is on the Internet. (<a href=\"http:\/\/www.itu.int\/ITU-D\/ict\/facts\/material\/ICTFactsFigures2011.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">ICT Facts &amp; Figures<\/a>)<\/p>\n<p>Nearly <strong>4 in 5 active Internet users<\/strong>\u00a0visit social networks and blogs. (<a href=\"http:\/\/cn.nielsen.com\/documents\/Nielsen-Social-Media-Report_FINAL_090911.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen<\/a>)<\/p>\n<p><strong>73% of consumers<\/strong> prefer to get information from a company in the form of a collection of articles over an advertisement. (<a href=\"http:\/\/contentmarketinginstitute.com\/2011\/03\/new-research-custom-content-marketing-surges-with-cmos-consumers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Content Marketing Institute<\/a>)<\/p>\n<p><strong>Get a <a href=\"https:\/\/ghostblogwriters.com\/services\" target=\"_blank\" rel=\"noopener noreferrer\">FREE blogging consultation<\/a> today with Ghost Blog Writers.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering why you should blog? Here are some reasons&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[156],"class_list":["post-3437","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-stats"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/why-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Blog\" \/>\n<meta property=\"og:description\" content=\"Wondering why you should blog? 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