{"id":334,"date":"2011-01-10T11:04:23","date_gmt":"2011-01-10T17:04:23","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=334"},"modified":"2011-01-10T11:04:23","modified_gmt":"2011-01-10T17:04:23","slug":"business-blogging-comments","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/business-blogging-comments\/","title":{"rendered":"Comments Play Key Role in Blogging Success"},"content":{"rendered":"<p>Marketing analytics company eMarketer released more findings from the corporate blogging world recently.<\/p>\n<p>As more companies look to blogging as a way to improve their customer relationships, improve their standing in the industry as thought leaders, and even generates sales, it&#8217;s important to learn how companies are tracking results. I was a little surprised by the findings, but it makes sense.<\/p>\n<h1>Business Blogs Looking for Comments<\/h1>\n<p>Here is a bit from article.<\/p>\n<p><strong><a href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008158\">What Makes for a Compelling Corporate Blog?<\/a><\/strong><\/p>\n<blockquote><p>The survey represented engagement in terms of blog posts that receive comments, so the CMOs polled consider blogs more effective when they produce a lively discussion rather than just pushing content out into the world. The next-most-important characteristic was daily posting; about a quarter of respondents thought it was critical to keep the blog constantly fresh.<\/p>\n<p>CMOs specifically cited Netflix and JetBlue Airways as the companies with the best corporate blogs.<\/p><\/blockquote>\n<p>Comments were the number one attribute companies used for tracking the effectiveness of their blogs.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-336\" title=\"Comments on Blogs\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/01\/Comments-on-Blogs-300x261.jpg\" alt=\"Comments on Blogs\" width=\"300\" height=\"261\" \/><\/p>\n<p>I wasn&#8217;t surprised to see blogging frequency listed as a big attribute to success for corporate blogs. I was, however,\u00a0surprised\u00a0to see blog commenting up as high as it is. After I thought about it though it makes sense.<\/p>\n<p>Businesses want to engage their target customers and provide value. A comment can serve as an indication of how well you&#8217;re engaging your customers and providing the value they&#8217;re looking for and you&#8217;re trying to provide. It takes effort for people to leave a comment. They have to feel a connection to the community and the blog and feel it is worth their time and effort to add to the discussion.<\/p>\n<p>Some things I&#8217;ve noticed in my time as a blogger is the kind of articles that get comments tend to be a bit on the\u00a0controversial\u00a0side. This usually requires the reader to take a side of a topic and stick to their guns. The blog posts with an extremely high number of comments tend to cover topics that have a close to <a href=\"http:\/\/www.dailymail.co.uk\/femail\/article-1345520\/What-women-REALLY-want-To-marry-rich-man-stay-home-children.html\">50-50 split on reader opinion<\/a>.<\/p>\n<p>While controversy seems to cause commenting, I also notice in some instances that passion for a topic can spark engagement. On my own blog <a href=\"http:\/\/countrymusiclife.com\/christian-kane-house-rules\/\">Country Music Life the most commented on post<\/a> was about a relatively unknown country music artist. The reason I think the post received comments was because the artist typically didn&#8217;t get much press and his hardcore fans were simply excited about the mention.<\/p>\n<p>Something else that seems to spark comments is a\u00a0revelation\u00a0of sorts or something amazing. Just today I read a blog post that was actually written some time ago. The post was about a guy that tried <a href=\"http:\/\/freetheanimal.com\/2009\/12\/paleo-i-dont-care-i-like-no-soap-no-shampoo.html\">soap free bathing<\/a>. The results worked for him. You can tell by the comments people were genuinely intrigued by this experiment. Some doubted the results and others jumped into the experiment themselves. A revelation leading to over 300 comments.<\/p>\n<p>To recap&#8230;<\/p>\n<h3>3 Ways to Generate Comments<\/h3>\n<ol>\n<li>Controversy<\/li>\n<li>Play to the passion of readers<\/li>\n<li>Share revelation<\/li>\n<\/ol>\n<h2>Bonus: Businesses Need to Blog<\/h2>\n<p>The eMarketer article contained another interesting graphic. Businesses surveyed feel they need a corporate blog to simply keep up with the competition. Customers are learning to expect a blog and companies realize it&#8217;s a cost of doing business these days.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-337\" title=\"Reason for Blogging\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/01\/Reason-for-Blogging-300x260.jpg\" alt=\"Reason for Blogging\" width=\"300\" height=\"260\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent finding by eMarketer points out what businesses are looking for regarding their corporate blog. The top attribute of a successful blog was to see lots of reader engagement and comments. The finding also suggests businesses realize blogging is becoming a necessary way to do business. Customers are looking for blogs and businesses need to oblige to remain relevant.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[116],"class_list":["post-334","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-emarketer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comments Play Key Role in Blogging Success<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/business-blogging-comments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comments Play Key Role in Blogging Success\" \/>\n<meta property=\"og:description\" content=\"A recent finding by eMarketer points out what businesses are looking for regarding their corporate blog. 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