{"id":3055,"date":"2013-04-22T10:00:05","date_gmt":"2013-04-22T15:00:05","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=3055"},"modified":"2013-04-22T10:00:05","modified_gmt":"2013-04-22T15:00:05","slug":"why-people-wont-blog","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/why-people-wont-blog\/","title":{"rendered":"3 Reasons Why People Won&#8217;t Blog (And How to Get Them To)"},"content":{"rendered":"<figure id=\"attachment_3056\" aria-describedby=\"caption-attachment-3056\" style=\"width: 540px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-3056\" alt=\"bloggers wont blog\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2013\/04\/bloggers-wont-blog-550x412.jpg\" width=\"550\" height=\"412\" \/><figcaption id=\"caption-attachment-3056\" class=\"wp-caption-text\">The Internet is a graveyard of dead blogs. Here is how to avoid that fate. via <a href=\"http:\/\/www.flickr.com\/photos\/mourner\/150844753\/\">Flickr<\/a><\/figcaption><\/figure>\n<p>In this line of work you come across ambitious people all the time.<\/p>\n<p>When it comes to starting blogs people always seem ambitious. There are always big plans to start a blog whether for business or personal reasons, but after a few initial posts things calm down. The blogger loses interest and now you have another\u00a0abandoned\u00a0blog out there on the Internet.<\/p>\n<p>Blogger disinterest happens with personal blogs and it happens with business blogs. You could think that business bloggers would have a little more incentive to write, but it&#8217;s not really the case.<\/p>\n<p>If you&#8217;re wondering why your employees won&#8217;t blog here are the main reasons I&#8217;ve seen. And to help you out I&#8217;ve included some ways to get the most out of your future bloggers.<\/p>\n<h3>Reason #1: No Understanding of Blogging<\/h3>\n<p>When people don&#8217;t have knowledge of something they tend to back off. If you expect your employees, even those that work in an Internet department, to understand blogging you&#8217;re fighting a difficult battle to get them to blog.<\/p>\n<p>Few people have the urge to start blogging on their own. Even fewer have the urge to keep blogging for the long-term beyond the initial excitement phase.<\/p>\n<p>This means you&#8217;ll have to help build the blogging expertise of those you want to blog. It&#8217;s good if they have interest at first, but if you send them to a blogging class or a blogging conference they&#8217;ll come back with a better understanding.<\/p>\n<p>Once they have that they&#8217;re more likely to blog and combined with the next two areas you can implement a long-term blogging plan.<\/p>\n<h3>Reason #2: No Support or Feedback<\/h3>\n<p>Something that happens within companies is that when there isn&#8217;t an understanding of something people push back against it. This happens with those that aren&#8217;t involved in blogging. They don&#8217;t understand it and they wonder why the company is supporting such a venture.<\/p>\n<p>It&#8217;s up to the executive team to get buy-in from all in the company. This will create a support system within the company so the bloggers on the team feel like they have support from the executive team and their peers within the company as well.<\/p>\n<p>It&#8217;s also an issue for the bloggers not to get feedback. Bloggers can follow the plan and make adjustments based on what they&#8217;re seeing, but it&#8217;s important to get feedback so they can improve and make changes.<\/p>\n<p>If your company doesn&#8217;t have the right people on the team to provide good feedback then bring in someone from outside to look at the blogging strategy. Find a trusted partner or colleague with experience in blogging and just have them provide some feedback. Have them share what they like and what they think could be altered.<\/p>\n<p>This usually revives interest in the blog and gives additional direction to the writers on your team, which they need.<\/p>\n<h3>Reason #3: Wrong Expectations<\/h3>\n<p>This is the biggest reason I see that blogs are abandoned.<\/p>\n<p>There is a lot of discussion about how great blogging is, but the truth is that it&#8217;s usually more work and a longer timeframe for payoff than most think. These wrong expectations set you up for failure.<\/p>\n<p>In most cases you won&#8217;t get much traffic or any interaction at all on your blog for months or even years.<\/p>\n<p>I&#8217;ll tell you that a business blog that posts once a week will not see much results for at least six months and probably more like a year. If you can do more frequency you might get response sooner.<\/p>\n<p>It&#8217;s just like when you started your business. It takes time to build an audience. It takes time to build connections.<\/p>\n<p>But over time you get a good word of mouth going and it kind of snowballs from there.<\/p>\n<p>Talk to people you know that have had business blogs for a few years. Ask them about their blogging timelines and you&#8217;ll get a better picture of what your blog will look like.<\/p>\n<p>Then setup the plan with a series of small milestones. This will keep your staff on track with the right expectations. They won&#8217;t get frustrated when the traffic doesn&#8217;t fly in on the first post.<\/p>\n<h3>Conclusion<\/h3>\n<p>Bloggers will often give the reason of &#8220;not having enough time&#8221; as the biggest reason for not blogging, but in my experience it&#8217;s all about expectations, communication and understanding. When you have those in line from the start you&#8217;ll give your business blog a much better chance of succeeding.<\/p>\n<p>Set things up right with a plan that includes expected results. Also give your bloggers credit when they do great things. If they write a great post make sure to acknowledge it because it might not get notice outside of the company right away. Keep them encouraged and it&#8217;ll help keep the content coming.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most difficult things for a business today is getting people to blog. You know business blogging is a great way to grow your traffic and sales, but now you need writers. Here is why your employees won&#8217;t blog and what you can do about it.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[115,507,133],"class_list":["post-3055","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-business-blogging","tag-business-management","tag-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Reasons Why People Won&#039;t Blog (And How to Get Them To)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/why-people-wont-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons Why People Won&#039;t Blog (And How to Get Them To)\" \/>\n<meta property=\"og:description\" content=\"One of the most difficult things for a business today is getting people to blog. 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