{"id":269,"date":"2010-11-30T19:47:48","date_gmt":"2010-12-01T01:47:48","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=269"},"modified":"2010-11-30T19:47:48","modified_gmt":"2010-12-01T01:47:48","slug":"business-blog-expectations","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/","title":{"rendered":"Setting Business Blog Expectations"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/aussiegall\/391044589\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-270\" style=\"margin-left:10px\" title=\"Moon\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg\" alt=\"Moon\" width=\"225\" height=\"300\" \/><\/a>Thousands of businesses have started a blog as a way to generate traffic for their site, improve their internal SEO, and improve their customers relations. While all businesses that start a blog have the right idea not all succeed in their blogging initiatives.<\/p>\n<p>I&#8217;ve found that a big reason for blogging failure is the inability to set the proper expectations when starting a blog. Businesses that start a blog often expect too much too soon from a blog.<\/p>\n<p>In my experience I&#8217;ve noticed a few key things that determine the success or failure of most blogs. There are more variables, but these next three seem to be near universal.<\/p>\n<h1>Business Blog Expectations<\/h1>\n<h2>Frequency<\/h2>\n<p>Most blogs build traffic either through natural search traffic or by obtaining regular followers (community). Both of these types of traffic are highly dependent on the frequency of posting.<\/p>\n<p>A simple rule of thought is: The more your post, the more traffic you receive.<\/p>\n<p>When starting a blog the frequency is a key variable in determining the type of traffic growth you can expect. There is not a right or wrong frequency for your blog. Each blog strategy will have a different frequency required and it depends mostly on the available resources for posting.<\/p>\n<p>A basic rule of thumb I&#8217;ve noticed is you can expect relatively little traffic for the first few months for a blog that posts once a week. For a blog that posts once a month it may take a year to start seeing any traffic at all. A blog that posts daily can start to see some traction within a month or two. What I mean by traction will be an increase in traffic from search engines and potential some sharing sites. This traffic may start out as just a handful of visits each day to ten or twenty per day for a blog with daily posts. This traffic should continue increasing at a good rate if the frequency continues.<\/p>\n<p>This is a basic expectation and can vary based on other variables including the next two.<\/p>\n<h2>Voice<\/h2>\n<p>The voice of the blog is important even for a business blog. Readers are drawn to the voice of the blog more than they are drawn even to the content of a blog. People look to other people for viewpoints and interpretation.<\/p>\n<p>For example, I like to read as much news about the Green Bay Packers as I can. There are many writers and bloggers. They all cover the basic same news topics that come out about the team each week. What I&#8217;m drawn to as a reader and a fan are how each blogger and writer interprets the news. If the team happens to lose the game one week I look for interpretation of why and how they lost. I want to understand how my favorite team lost and I need someone to tell me that. If I&#8217;m looking for condolence I look for a blogger with a compassionate voice.<\/p>\n<p>A blogging voice is the voice of the blogger. The personality needs to come out from the person writing a blog. I&#8217;ve noticed that blogs with high traffic often have bloggers that tend to walk the edge of making 50% of the readers happy and the other 50% angry. The more disagreement amongst readers the better in most cases. It leads to a lot of interaction and repeat traffic.<\/p>\n<p>Now controversy doesn&#8217;t have to be insulting or entirely negative. There are ways to write blog posts that attract attention without damaging a brand. This is of course important for most companies.<\/p>\n<h2>Topic<\/h2>\n<p>The topic of the blog is an important variable in determining the success of a blog. Not all businesses will find success with blogging. If a business that is extremely specialized with just a few potential clients may not benefit as much from a blog as a marketing consulting firm may.<\/p>\n<p>Blogs about marketing tactics and strategy are plentiful because there are many business looking for quality individuals to help market their business. There aren&#8217;t as many blogs about toothpicks&#8230;although maybe there could be a few more.<\/p>\n<p>The more people interested in your topic the more potential readers you&#8217;ll have. Simple.<\/p>\n<h1>Business Blogging<\/h1>\n<p>For your business blog it&#8217;s important to know what to expect. The success of your blog depends on how you expect the blog to perform over time. If you think you can post 3 times each week with a strong blogging voice in a fairly popular topic can expect perhaps a few hundred page views a month after a couple to three months. This can of course vary and if you catch fire it can leave to more traffic.<\/p>\n<p>With blogging targeting keywords it&#8217;s a good bet a blog strategy like this can bring in some relevant traffic that can convert to sales while improving customer relations.<\/p>\n<h2>Discussion<\/h2>\n<p>What are your experiences with blogs?<\/p>\n<p>Have you started a blog that has been successful?<\/p>\n<p>Have you started a blog that has struggled?<\/p>\n<p>A common struggle I see is that people set expectations too high for their blog and that leads to abandonment after only a few months of hard work. It&#8217;s common. The goal of Ghost Blog Writers is to make sure those business blogs make it past their first year &#8211; that&#8217;s when the magic can start happening.<\/p>\n<p><em><a href=\"http:\/\/www.flickr.com\/photos\/aussiegall\/391044589\/\">Moon<\/a> image courtesy of <a href=\"http:\/\/www.flickr.com\/photos\/aussiegall\/391044589\/\">aussiegall<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When starting a business blog it&#8217;s important to set the proper expectations. All i can share are my own experiences and what I see with most blogs I come across. There are several factors that determine the success of a blog, but a few have stood out the most to me in my experiences. Continue reading for more on setting proper expectations for blogging success.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[115,128],"class_list":["post-269","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-business-blogging","tag-country-music-life"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setting Business Blog Expectations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Business Blog Expectations\" \/>\n<meta property=\"og:description\" content=\"When starting a business blog it&#039;s important to set the proper expectations. All i can share are my own experiences and what I see with most blogs I come across. There are several factors that determine the success of a blog, but a few have stood out the most to me in my experiences. Continue reading for more on setting proper expectations for blogging success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghost Blog Writers\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-01T01:47:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg\" \/>\n<meta name=\"author\" content=\"Dayne Shuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dayne Shuda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/\"},\"author\":{\"name\":\"Dayne Shuda\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/e85fd733a201d01bee27ed9435f1ff6a\"},\"headline\":\"Setting Business Blog Expectations\",\"datePublished\":\"2010-12-01T01:47:48+00:00\",\"dateModified\":\"2010-12-01T01:47:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/\"},\"wordCount\":895,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg\",\"keywords\":[\"Business Blogging\",\"Country Music Life\"],\"articleSection\":[\"Blogging\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/\",\"url\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/\",\"name\":\"Setting Business Blog Expectations\",\"isPartOf\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg\",\"datePublished\":\"2010-12-01T01:47:48+00:00\",\"dateModified\":\"2010-12-01T01:47:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#primaryimage\",\"url\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg\",\"contentUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ghostblogwriters.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Setting Business Blog Expectations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ghostblogwriters.com\/#website\",\"url\":\"https:\/\/ghostblogwriters.com\/\",\"name\":\"Ghost Blog Writers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ghostblogwriters.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\",\"name\":\"Ghost Blog Writers\",\"url\":\"https:\/\/ghostblogwriters.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif\",\"contentUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif\",\"width\":131,\"height\":61,\"caption\":\"Ghost Blog Writers\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/e85fd733a201d01bee27ed9435f1ff6a\",\"name\":\"Dayne Shuda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/566de6cd717e68fd93d2607501ad1eb3?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/566de6cd717e68fd93d2607501ad1eb3?s=96&d=mm&r=pg\",\"caption\":\"Dayne Shuda\"},\"url\":\"https:\/\/ghostblogwriters.com\/author\/dayne-shuda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Setting Business Blog Expectations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/","og_locale":"en_US","og_type":"article","og_title":"Setting Business Blog Expectations","og_description":"When starting a business blog it's important to set the proper expectations. All i can share are my own experiences and what I see with most blogs I come across. There are several factors that determine the success of a blog, but a few have stood out the most to me in my experiences. Continue reading for more on setting proper expectations for blogging success.","og_url":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/","og_site_name":"Ghost Blog Writers","article_published_time":"2010-12-01T01:47:48+00:00","og_image":[{"url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg"}],"author":"Dayne Shuda","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dayne Shuda","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#article","isPartOf":{"@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/"},"author":{"name":"Dayne Shuda","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/e85fd733a201d01bee27ed9435f1ff6a"},"headline":"Setting Business Blog Expectations","datePublished":"2010-12-01T01:47:48+00:00","dateModified":"2010-12-01T01:47:48+00:00","mainEntityOfPage":{"@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/"},"wordCount":895,"commentCount":0,"publisher":{"@id":"https:\/\/ghostblogwriters.com\/#organization"},"image":{"@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#primaryimage"},"thumbnailUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg","keywords":["Business Blogging","Country Music Life"],"articleSection":["Blogging"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ghostblogwriters.com\/business-blog-expectations\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/","url":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/","name":"Setting Business Blog Expectations","isPartOf":{"@id":"https:\/\/ghostblogwriters.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#primaryimage"},"image":{"@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#primaryimage"},"thumbnailUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg","datePublished":"2010-12-01T01:47:48+00:00","dateModified":"2010-12-01T01:47:48+00:00","breadcrumb":{"@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ghostblogwriters.com\/business-blog-expectations\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#primaryimage","url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg","contentUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2010\/11\/Moon-225x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/ghostblogwriters.com\/business-blog-expectations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ghostblogwriters.com\/"},{"@type":"ListItem","position":2,"name":"Setting Business Blog Expectations"}]},{"@type":"WebSite","@id":"https:\/\/ghostblogwriters.com\/#website","url":"https:\/\/ghostblogwriters.com\/","name":"Ghost Blog Writers","description":"","publisher":{"@id":"https:\/\/ghostblogwriters.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ghostblogwriters.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ghostblogwriters.com\/#organization","name":"Ghost Blog Writers","url":"https:\/\/ghostblogwriters.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/","url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif","contentUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif","width":131,"height":61,"caption":"Ghost Blog Writers"},"image":{"@id":"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/e85fd733a201d01bee27ed9435f1ff6a","name":"Dayne Shuda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/566de6cd717e68fd93d2607501ad1eb3?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/566de6cd717e68fd93d2607501ad1eb3?s=96&d=mm&r=pg","caption":"Dayne Shuda"},"url":"https:\/\/ghostblogwriters.com\/author\/dayne-shuda\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p14sBo-4l","_links":{"self":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts\/269"}],"collection":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":0,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"wp:attachment":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}