{"id":14915,"date":"2023-09-11T10:00:02","date_gmt":"2023-09-11T15:00:02","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=14915"},"modified":"2023-09-04T11:20:15","modified_gmt":"2023-09-04T16:20:15","slug":"what-youre-doing-right-and-wrong-with-your-online-marketing","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/what-youre-doing-right-and-wrong-with-your-online-marketing\/","title":{"rendered":"What You&#8217;re Doing Right (And Wrong) with Your Online Marketing"},"content":{"rendered":"<p>Every <a href=\"https:\/\/ghostblogwriters.com\/everything-you-need-to-know-about-scaling-your-business-in-2023\/\">business today<\/a> &#8211; and we mean, every &#8211; is online. Now, whether your company just launched a website or you\u2019re an established brand with all kinds of digital profiles, online presence, and inbox tactics, the key to reaching people online is effective marketing. As mystifying and challenging as it is to figure out just what combination of online marketing efforts works best, there are some <em>do\u2019s<\/em> and <em>don&#8217;ts<\/em> to know.<\/p>\n<p>Today, we\u2019re outlining all the right and wrong digital marketing strategies you might be using. Based on reliable data and proven results, knowing <strong>what to do<\/strong> and <strong>what not to do<\/strong> is about to get a whole lot easier. And you have plenty of time to make the necessary changes to your existing plans now, so you\u2019re positioned for BIG marketing results in 2024.<\/p>\n<h2>Website Presence<img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-14916 alignright\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1-300x196.jpg\" alt=\"Photo by Dominika Roseclay: https:\/\/www.pexels.com\/photo\/brown-framed-eyeglasses-905163\/ -- online marketing\" width=\"300\" height=\"196\" srcset=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1-300x196.jpg 300w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1-1225x800.jpg 1225w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1-768x502.jpg 768w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/09\/pexels-dominika-roseclay-905163-1.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h2>\n<p>Your online window to the world and storefront is your website and, within it, your subsequent landing pages. But they won\u2019t generate leads for your business if you\u2019re not routinely updating and improving your web game. Having a website and having an effective, lead-generating website are two entirely different concepts.<\/p>\n<h3>What You\u2019re Doing Right<\/h3>\n<ul>\n<li>If you\u2019re copywriting and sharing original content, you\u2019re doing your messaging right.<\/li>\n<li>If you\u2019re mindful of SEO, with strong keywords and linking strategies throughout your site, Google searches will find you.<\/li>\n<li>If you\u2019re leveraging great graphics with user-friendly designs, your site visitors will stay longer.<\/li>\n<li>If you\u2019re continuously using site metrics to analyze your website\u2019s efficacy, you\u2019re doing it right.<\/li>\n<\/ul>\n<h3>What You\u2019re Doing Wrong<\/h3>\n<ul>\n<li>If your website feels too spammy for salesy, it will be a turnoff to new visitors.<\/li>\n<li>If you\u2019re not keeping up with website design trends and user experience preferences, you\u2019re losing visitors.<\/li>\n<li>If your website takes too long to load or doesn\u2019t appear well on mobile, you\u2019re losing engagement.<\/li>\n<li>If you\u2019re trying to manage the upkeep and visibility of your website without outside help, you\u2019re likely missing out on improvement opportunities.<\/li>\n<\/ul>\n<h2>Landing Pages<\/h2>\n<p>Dedicated <a href=\"https:\/\/umamimarketing.com\/blog\/10-dos-and-donts-of-landing-pages\/\">landing pages<\/a> are great funnel tools. Here, information lives that outlines precise offers or announcements. And these landing pages can live embedded in your website but are only visible to those who click the landing page link. That\u2019s why they\u2019re incredible for email campaigns and clickfunnels. See what you&#8217;re doing right and not-so-right with your landing pages.<\/p>\n<h3>What You\u2019re Doing Right:<\/h3>\n<ul>\n<li>If you\u2019re using landing pages as part of your sales funnels, click funnels, and email campaigns, you\u2019re doing it right.<\/li>\n<li>If you\u2019re using amazing headings and graphics for your landing pages, you\u2019re doing it right.<\/li>\n<li>If you\u2019re keeping your landing page content simple and easy to follow, you\u2019re doing it right.<\/li>\n<li>If you\u2019re creating new landing pages for each specific offer, you\u2019re doing it right.<\/li>\n<\/ul>\n<h3>What You\u2019re Doing Wrong:<\/h3>\n<ul>\n<li>If you\u2019re not optimizing your landing pages for mobile devices, you\u2019re losing your audiences.<\/li>\n<li>If you\u2019re using links on your dedicated landing pages that take visitors away from your page, you\u2019re losing engagement.<\/li>\n<li>If your landing pages are too complicated or make the users feel like you\u2019re asking too much of them, they\u2019ll stop engaging.<\/li>\n<li>If your landing pages are missing CTAs, your audience won\u2019t take the next steps.<\/li>\n<\/ul>\n<h2>Content Marketing<\/h2>\n<p>All of your <a href=\"https:\/\/growthmarketinggenie.com\/blog\/digital-marketing-mistakes-to-avoid\/\">online marketing strategies<\/a> and efforts have one thing in common &#8211; content. What you say to your audience and the message you send them should enlighten, entertain, educate, empower, and engage. And because there is so much content bombarding your target audience, you\u2019ll need a dedicated strategy behind your content to break through the noise and make an impact.<\/p>\n<h3>What You\u2019re Doing Right:<\/h3>\n<ul>\n<li>If you\u2019re engaging your target audience with relevant and valuable content regularly, you\u2019re doing it right.<\/li>\n<li>If you\u2019re keeping up with a consistent blog or newsletter, you\u2019re doing it right.<\/li>\n<li>If you\u2019re sharing industry news, company fun, behind-the-scenes content, and purchasing advice, you\u2019re doing it right.<\/li>\n<\/ul>\n<h3>What You\u2019re Doing Wrong:<\/h3>\n<ul>\n<li>If you don\u2019t have a content strategy or road map, posting and uploading random content, you\u2019re not building momentum or engaging your audience.<\/li>\n<li>If your content sells too hard, asks too much, or manipulates, your audience is going to venture elsewhere.<\/li>\n<li>If you\u2019re approaching your content marketing with a one-size-fits-all method, you\u2019re doing it wrong.<\/li>\n<\/ul>\n<h2>Email Marketing<\/h2>\n<p>Another online marketing strategy you should be using is email. And today\u2019s email campaigns are far more sophisticated than ever before. Before you go buying all the software solutions and platform applications to start sending <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/avoid-these-5-pitfalls-in-your-digital-marketing\/444665\">mass email campaigns<\/a>, there are a few things you should know.<\/p>\n<h3>What You\u2019re Doing Right:<\/h3>\n<ul>\n<li>If you\u2019re using sign-up forms and opt-ins to grow your email list, you\u2019re doing it right.<\/li>\n<li>You\u2019re using poignant, brief subject lines that grab the attention of the recipient without overselling.<\/li>\n<li>You\u2019re segmenting your email lists and sending sequences of emails that speak to each of those segments.<\/li>\n<li>You\u2019re customizing your email campaigns to conversationally connect with each recipient.<\/li>\n<\/ul>\n<h3>What You\u2019re Doing Wrong:<\/h3>\n<ul>\n<li>If you\u2019re buying email lists, you\u2019re risking poor bounce rates, spam folders, and non-target audiences.<\/li>\n<li>Don\u2019t send the same cookie-cutter email message to all your recipients without personalization.<\/li>\n<li>Don\u2019t send any emails without first polishing your content for broken links, grammar, and spelling.<\/li>\n<li>If you\u2019re using the same graphics, content, and subject lines without A\/B testing and customizing, you\u2019re burning through your email lists without engaging.<\/li>\n<\/ul>\n<h2>Paid Ads and PPC<\/h2>\n<p>There\u2019s a misconception that if you spend money on <a href=\"https:\/\/ghostblogwriters.com\/the-ultimate-guide-to-digital-ad-campaigns\/\">digital marketing advertising<\/a> methods, like Facebook Ads, Google Ads, and Pay Per Click, you\u2019re going to see results. Unfortunately, with so many vying for visibility and positioning, there\u2019s no guarantee your ads are going to turn into clicks, purchases, or leads. If you want to invest in online marketing ads, there\u2019s a right and wrong way to develop your strategy, especially if you want conversions.<\/p>\n<h3>What You\u2019re Doing Right:<\/h3>\n<ul>\n<li>Do target your paid ads to a specific target audience.<\/li>\n<li>If you\u2019re including brief and <a href=\"https:\/\/ghostblogwriters.com\/24-brilliant-calls-to-action-you-can-use-to-close-more-sales\/\">transparent calls to action<\/a>, you\u2019re doing it right.<\/li>\n<li>If you\u2019re using quality graphics and mobile-friendly content with your paid ads, you\u2019re doing it right.<\/li>\n<li>If you\u2019re following a consistent approach and strategic messaging with your paid ads, you\u2019re doing it right.<\/li>\n<\/ul>\n<h3>What You\u2019re Doing Wrong:<\/h3>\n<ul>\n<li>Don\u2019t blow your budget on paid ads with expectations of instantaneous results.<\/li>\n<li>Don\u2019t blindly pay for digital marketing ads without monitoring the metrics and analytics.<\/li>\n<li>If you\u2019re over-cramming content into your paid ads, they won\u2019t have the same impact as brief, precise content.<\/li>\n<li>If you\u2019re paying for online ads without testing concepts first, you\u2019re likely overspending in the wrong direction.<\/li>\n<\/ul>\n<h2>Social Media Marketing<\/h2>\n<p>There\u2019s social media for your personal circles, and then there\u2019s social media for business. And that\u2019s just half the battle. Then you have to decide if you need a presence on Facebook, X (Twitter,) Instagram, or TikTok. Stop chasing the hottest \u201cdo this\u201d and \u201cbe here\u201d advice. Instead, stick with the pillar do\u2019s and don\u2019ts of social media marketing.<\/p>\n<h3>What You\u2019re Doing Right:<\/h3>\n<ul>\n<li>If you\u2019re routinely updating your social media business profiles, you\u2019re doing it right and demonstrating an active presence.<\/li>\n<li>If you\u2019re sticking to a social media strategy that includes a regular posting\/sharing schedule, you\u2019re building visibility, momentum, and trust with your audience.<\/li>\n<li>If you\u2019re engaging, responding, and following your audience quickly and responsibly, you\u2019re doing it right.<\/li>\n<li>If you\u2019re using your social media platforms to provide value, fun, and informative content, you\u2019re delivering precisely what your audience wants.<\/li>\n<\/ul>\n<h3>What You\u2019re Doing Wrong:<\/h3>\n<ul>\n<li>If you\u2019re trying to be on all the social media platforms without narrowing your focus on those channels that work best, you\u2019re spreading yourself too thin.<\/li>\n<li>If you\u2019re not setting social media goals and following engagement metrics, you\u2019re flying blind.<\/li>\n<li>If you\u2019re spamming your followers online or in their DMs, you\u2019re turning buyers away.<\/li>\n<li>If you\u2019re overusing hashtags, it\u2019s working against you.<\/li>\n<\/ul>\n<h2>Search Engine Optimization<\/h2>\n<p>How visible your brand is online, especially when potential clients browse for things you offer, depends on your ability to master <a href=\"https:\/\/www.globalreach.com\/global-reach-media\/newsletters\/grip-newsletter\/global-reach-engage-may-2013\/the-top-10-dos-and-donts-of-seo\">search engine optimization<\/a>. If you\u2019re struggling to know what you need to know about keyword strategies, local SEO, and Google\u2019s latest algorithm changes, keep reading. Here\u2019s what your business SEO strategy needs and doesn\u2019t need.<\/p>\n<h3>What You\u2019re Doing Right:<\/h3>\n<ul>\n<li>You\u2019re conducting keyword research for your specific niche business and including those keywords throughout your website.<\/li>\n<li>You\u2019re crafting impactful meta descriptions that represent the page content well.<\/li>\n<li>You\u2019re tying in local city\/region information with your keywords to improve local SEO.<\/li>\n<li>You\u2019re linking to other pages and blogs within your site as well as to reputable external sites, anchoring specific keywords.<\/li>\n<\/ul>\n<h3>What You\u2019re Doing Wrong:<\/h3>\n<ul>\n<li>If you\u2019re over-stuffing your content with keywords, fitting them in where they don\u2019t naturally fit, it can backfire in SEO.<\/li>\n<li>If you\u2019re constantly changing your SEO strategy to chase trends, the inconsistency could harm your site\u2019s performance.<\/li>\n<li>If you\u2019re ignoring the search intent or motivations of your target audience, you\u2019re not boosting keywords and SEO properly.<\/li>\n<li>If you\u2019re not prioritizing mobile formats and responsive design, you\u2019re missing out on Google\u2019s favor.<\/li>\n<\/ul>\n<h2>Video Marketing<\/h2>\n<p>Video marketing isn&#8217;t just reserved for social media. A brilliant video can cut through the content noise wherever you&#8217;re engaging your target audience. From YouTube followings and influencer marketing to boosted engagement with email campaigns and social, video marketing deserves its own strategy. And there are do&#8217;s and don&#8217;ts to consider to ensure your video campaigns and efforts are driving results.<\/p>\n<h3>What You&#8217;re Doing Right<\/h3>\n<ul>\n<li>If you&#8217;re planning a <a href=\"https:\/\/ghostblogwriters.com\/why-content-calendars-are-more-crucial-than-ever\/\">video content calendar<\/a> with a strategy, you&#8217;re doing it right and will be primed to engage your audience well.<\/li>\n<li>If you&#8217;re sampling various video marketing platforms and channels testing for the best-fit channels for the message, you&#8217;re doing it right.<\/li>\n<li>If you&#8217;re keeping your videos short and value-packed with educational, inspirational, and valuable information, you&#8217;re doing it right.<\/li>\n<li>If you&#8217;re creating attractive and appealing thumbnails for your videos, you&#8217;re doing it right.<\/li>\n<\/ul>\n<h3>What You&#8217;re Doing Wrong<\/h3>\n<ul>\n<li>Don&#8217;t use your video content as an infomercial, overselling your brand or offerings all the time.<\/li>\n<li>Don&#8217;t make videos with the goal of going viral only since they will lose their efficacy among your target audience.<\/li>\n<li>If you&#8217;re making lengthy intro statements for your video, viewers will tune out quickly.<\/li>\n<li>If you&#8217;re rushing video content without spending time on editing, aesthetics, and branding, your audience will recognize the careless delivery and not follow.<\/li>\n<\/ul>\n<h2>Hashtag Marketing<\/h2>\n<p>What used to be a simplistic pound sign has since turned into a wildly popular digital marketing method. Clicking on a hashtag (on Facebook, Instagram, Twitter, LinkedIn, and others) will take you to a feed of posts and content related to that hashtag. And there are brilliant ways businesses can boost awareness and visibility with a well-planned <a href=\"https:\/\/blog.hootsuite.com\/how-to-use-hashtags\/\">hashtag strategy<\/a>. Consider these do&#8217;s and don&#8217;ts to make sure your hashtag marketing strategy is working for your brand and not against it.<\/p>\n<h3>What You&#8217;re Doing Right<\/h3>\n<ul>\n<li>If you&#8217;re being creative and strategic with choosing what hashtag phrases you&#8217;re using, you&#8217;re doing it right.<\/li>\n<li>If you&#8217;re aligning your content with relevant, existing hashtag communities, you&#8217;re doing it right.<\/li>\n<li>If you&#8217;re verifying that your social accounts are public, your hashtags will be available and visible to non-followers.<\/li>\n<li>If you&#8217;re including the same few key hashtags with each of your posts, you&#8217;ll be building a growing community of posts associated with your brand and business.<\/li>\n<\/ul>\n<h3>What You&#8217;re Doing Wrong<\/h3>\n<ul>\n<li>If you&#8217;re using too many hashtags within your posts, it can count against you in the visibility algorithms.<\/li>\n<li>Don&#8217;t string too many words together because they won&#8217;t be easily remembered or found by those who encounter them.<\/li>\n<li>Don&#8217;t forget to include a brand-specific, event-specific, or sale-specific hashtag to showcase your core message.<\/li>\n<li>If you&#8217;re only using single-word, popular hashtags, your message will get lost in the noisy space and hashtag community.<\/li>\n<\/ul>\n<p>Keep this online marketing roster of do\u2019s and don\u2019ts handy as you evaluate which channels, strategies, and tactics are best for your business model. And when you\u2019re ready to make a BIG impact with your content marketing, from email campaigns to ongoing blog series, let the <a href=\"https:\/\/ghostblogwriters.com\/\">copywriting masters<\/a> at Ghost Blog Writers be your go-to team!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business today &#8211; and we mean, every &#8211; is online. Now, whether your company just launched a website or you\u2019re an established brand with all kinds of digital profiles, online presence, and inbox tactics, the key to reaching people online is effective marketing. As mystifying and challenging as it is to figure out just &#8230; <a title=\"What You&#8217;re Doing Right (And Wrong) with Your Online Marketing\" class=\"read-more\" href=\"https:\/\/ghostblogwriters.com\/what-youre-doing-right-and-wrong-with-your-online-marketing\/\" aria-label=\"More on What You&#8217;re Doing Right (And Wrong) with Your Online Marketing\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[248,528,116,137,133,219,160,220,533],"class_list":["post-14915","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-content-marketing","tag-email-marketing","tag-emarketer","tag-entrepreneur","tag-online-marketing","tag-sales","tag-seo","tag-social-media","tag-website-design"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What You&#039;re Doing Right (And Wrong) with Your Online Marketing<\/title>\n<meta name=\"description\" content=\"Start adopting new digital marketing strategies now and stop making these mistakes with your online marketing efforts for greater impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/what-youre-doing-right-and-wrong-with-your-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You&#039;re Doing Right (And Wrong) with Your Online Marketing\" \/>\n<meta property=\"og:description\" content=\"Start adopting new digital marketing strategies now and stop making these mistakes with your online marketing efforts for greater impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ghostblogwriters.com\/what-youre-doing-right-and-wrong-with-your-online-marketing\/\" \/>\n<meta property=\"og:site_name\" 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