{"id":14619,"date":"2023-07-17T10:00:29","date_gmt":"2023-07-17T15:00:29","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=14619"},"modified":"2023-07-10T14:23:20","modified_gmt":"2023-07-10T19:23:20","slug":"24-brilliant-calls-to-action-you-can-use-to-close-more-sales","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/24-brilliant-calls-to-action-you-can-use-to-close-more-sales\/","title":{"rendered":"24 Brilliant Calls to Action You Can Use to Close More Sales"},"content":{"rendered":"<p>No matter how revolutionary or groundbreaking your product is or what your service delivers, if your customers don\u2019t know what to do when they first encounter your offering, they won\u2019t buy. That\u2019s why you need to TELL them what to do. And that\u2019s where the call to action comes into play.<\/p>\n<p>Back before the digital age, you know, when broadcast television and hot-off-the-presses newspapers were the only way to get news, you saw CTAs all the time. Big, bold messages like \u201cCall Right Now!\u201d or \u201cSALE!\u201d drove you to take action. Hard telling how many QVC or \u201cAs Seen on TV\u201d products are still looming in people\u2019s closets these days.<\/p>\n<p>Today\u2019s <a href=\"https:\/\/ghostblogwriters.com\/the-ultimate-guide-to-digital-ad-campaigns\/\">digital landscape of marketing<\/a> and advertising is an entirely new level of customer engagement and messaging. And the playbook for calls to action is all different, too. So, let\u2019s dissect some of the most impactful CTAs that drive conversions, sales, and bottom-line results. You can get inspired to revamp your strategies and leverage some of the psychology behind attracting new buyers and impulsing more sales.<\/p>\n<h2>What Is a Call to Action?<img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-14620 alignright\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/07\/pexels-karolina-grabowska-5632402-300x200.jpg\" alt=\"Photo by Karolina Grabowska: https:\/\/www.pexels.com\/photo\/push-cart-and-a-white-paperbag-5632402\/ -- CTA\" width=\"300\" height=\"200\" srcset=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/07\/pexels-karolina-grabowska-5632402-300x200.jpg 300w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/07\/pexels-karolina-grabowska-5632402.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h2>\n<p>Technically, a call to action or CTA is a term or series of words that prompt an immediate response. Most often, CTAs are used in digital marketing, chaperoning online users to take the logical next step. A CTA doesn\u2019t always have to be a \u201cbuy now\u201d initiative. In fact, you can use a strategic series of CTAs to move leads through the sales funnel at any given point.<\/p>\n<p><strong>CTA Buttons<\/strong> &#8211; These are the most common forms of CTAs, using an icon with an action phrase that encourages users to do something.<\/p>\n<p><strong>CTA Forms<\/strong> &#8211; Form submissions are great CTAs for converting prospects into leads, usually in exchange for customer information or data.<\/p>\n<p><strong>CTA Banners<\/strong> &#8211; Banners make for ideal CTAs for deals, sales, or special discounts, and they\u2019re most often colorful graphics that appear at the top, bottom, or side of your page.<\/p>\n<p><strong>CTA Links<\/strong> &#8211; Embed links contextually within an email or blog post, using your CTA to direct content readers to take action.<\/p>\n<p><strong>CTA Pop-Ups<\/strong> &#8211; Pop-ups can be perfect CTAs for discounts and special offers, with exciting messaging as buttons or forms that direct users offsite.<\/p>\n<p><strong>CTA Slide-Ins<\/strong> &#8211; These are like pop-ups, only less intrusive to the customer experience, as they\u2019re CTAs that \u201cslide\u201d into view on the page.<\/p>\n<h2>How Do You Use a CTA?<\/h2>\n<p>Your online ads, website, landing pages, email marketing campaigns, and product descriptions are all great-fit places to put a brilliantly devised CTA. Use <a href=\"https:\/\/blog.hubspot.com\/marketing\/call-to-action-examples\">calls to action<\/a> whenever you want your audience to do something specific. It\u2019s usually a \u201cbutton\u201d or link that, when selected, will take the user to the next logical phase of the buyer\u2019s journey.<\/p>\n<p>CTAs are effective in any online arena or marketing strategy. And you\u2019ll want to use actionable calls to action with nearly every marketing message and via every channel, including\u2026<\/p>\n<ul>\n<li>eCommerce<\/li>\n<li>Digital product descriptions<\/li>\n<li>Free trial subscriptions<\/li>\n<li>App downloads<\/li>\n<li>Membership offers<\/li>\n<li>Webinars<\/li>\n<li>Newsletters<\/li>\n<li>Surveys<\/li>\n<li>Recruiting efforts<\/li>\n<li>Scheduling communications<\/li>\n<li>Event promotion<\/li>\n<li>Fundraising efforts<\/li>\n<li>Upselling opportunities<\/li>\n<li>Referral campaigns<\/li>\n<li>Digital advertising<\/li>\n<\/ul>\n<h2>What Makes a CTA Compelling?<\/h2>\n<p>Obviously, the language you use with your CTA will determine whether or not an online lead is persuaded to take action. You can\u2019t just shout, \u201cHey you &#8211; buy this!\u201d and expect conversions. You\u2019ll want to be creative with your customer-facing instructions. And you\u2019ll want to bake enthusiasm and excitement into every CTA statement. So what makes a CTA compelling enough to inspire action? And what distinguishes a brilliant call to action from a tone-deaf button on your home page?<\/p>\n<ul>\n<li>Compelling CTAs are brief one-to-two-word phrases or statements.<\/li>\n<li>Compelling CTAs are easy-to-understand instructions.<\/li>\n<li>Compelling CTAs make logical sense to the audience in placement and timing.<\/li>\n<li>Compelling CTAs use language the audience uses.<\/li>\n<li>Compelling CTAs stand out from the content around them.<\/li>\n<li>Compelling CTAs have great designs and vibrant colors.<\/li>\n<li>Compelling CTAs often involve enthusiastic tones and a sense of urgency.<\/li>\n<\/ul>\n<p>It\u2019s also important to remember that all call to action prompts should include three core elements. They need to demonstrate urgency. CTAs should be educational, describing precisely what the prospect needs to know about taking that next step. And CTAs need to be specific to a precise outcome. Now start exploring some of these compelling content examples and learn what makes them stand out and drive <a href=\"https:\/\/ghostblogwriters.com\/marketing-sales-are-not-the-same-5-things-to-know-to-improve-conversions\/\">sales results and conversions<\/a>.<\/p>\n<h2>Examples of CTAs That Convert When Used Correctly<\/h2>\n<p>When you\u2019re able to tap into the power of a well-placed, well-crafted CTA, prepare for results. Let\u2019s dive into some of the most <a href=\"https:\/\/ctaexamples.com\/\">successful call to action<\/a> statements and share why they\u2019re so effective when used correctly.<\/p>\n<ol>\n<li>\n<h3><strong> \u201cBuy Now!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Whenever you have an offer, special purchasing deal, or unique buying proposition, this CTA works great. It\u2019s the most common call to action statement to use and, when selected, takes the prospect to the buying page. Get creative, though, and try &#8220;buy now for $199&#8221; to include price points, too. Including specifics only provides additional clarification.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> \u201cAdd to Cart\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>In eCommerce and product-based businesses, prompting the prospect to put their selected items in their online shopping cart is essential. It\u2019s not the official purchase step, so customers usually have an easier time taking this step. This is a great stepping stone CTA to use, nurturing the buyer along. Just don&#8217;t forget to follow up with efforts to get people to buy what&#8217;s in their digital carts, too.<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> \u201cYes! I Want 15% Off!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Use a call to action statement that reinforces your offer. A CTA like this, or some variation of it, capitalizes on the excitement of your enticing offer. Instead of \u201cbuy now,\u201d users can opt-in to take advantage of a special deal or discount specifically.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> \u201cKeep Shopping\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Consider creating more than one CTA option. Instead of asking your prospects to say yes or no, you can provide a yes and a maybe later opportunity. Anyone not quite ready to finalize a purchase can be persuaded to keep shopping or browsing, providing you a chance to convert them later.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> \u201cDownload Now!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>CTAs don\u2019t all have to be about buying. Change up your CTA to reflect what it is you\u2019re offering, including downloadable assets, tools, or software. Consider offering free or discounted tutorials or webinars to get your prospects comfortable with taking action.<\/p>\n<ol start=\"6\">\n<li>\n<h3><strong> \u201cGet FULL Access!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Stage your CTAs in a way that offers more than one purchasing experience. Give your prospects an opportunity to buy tiers of services or access, including entry-level and full-access options.<\/p>\n<ol start=\"7\">\n<li>\n<h3><strong> \u201cUnlock Now!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Using this CTA is often appealing because it provides the user with a satisfying feeling of achieving access, unlocking access to something special, and rewarding experiences.<\/p>\n<ol start=\"8\">\n<li>\n<h3><strong> \u201cGet Your Lifetime Access!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Tap into the fear of missing out or FOMO with CTAs that dangle the carrot. Put a timeframe on your offer, whether it\u2019s \u201climited time\u201d or \u201clifetime access.\u201d<\/p>\n<ol start=\"9\">\n<li>\n<h3><strong> \u201cOpen Your FREE Account\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Anytime your offer includes a layer of free access, use your CTA to promote it. Capitalize it so users can see they can commit without buying.<\/p>\n<ol start=\"10\">\n<li>\n<h3><strong> \u201cSign Up for FREE\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Here\u2019s another example of a CTA that engages with a free offer. Use these CTAs as opt-ins to move prospects closer to a sale without actually asking them to commit yet.<\/p>\n<ol start=\"11\">\n<li>\n<h3><strong> \u201cJoin FREE for 1 Month\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Use your CTA to describe what it is they\u2019re getting for free. Free trials, whether they\u2019re for one day or 30 days, should be included into your call to action message.<\/p>\n<ol start=\"12\">\n<li>\n<h3><strong> \u201cGo Pro\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Use your CTA to describe your purchasing decision as an up-leveling experience. Online users will be persuaded to take action in hopes of achieving an elevated outcome.<\/p>\n<ol start=\"13\">\n<li>\n<h3><strong> \u201cTry Premium Today!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Use the word \u201ctry\u201d in your call to action to signify to your prospects they can sample something without a burdensome financial or binding commitment. These are great CTAs for offerings you have that also come with grace periods and easy opt-out options.<\/p>\n<ol start=\"14\">\n<li>\n<h3><strong> \u201cRegister for the Webinar\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Build excitement for prospects to register or sign up for upcoming webinars or scheduled events. Registration actions are usually free, but they\u2019re great for collecting additional information about your prospects.<\/p>\n<ol start=\"15\">\n<li>\n<h3><strong> \u201cReserve My Best Seat in the House\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Use your call to action to describe the experience the prospect can expect upon purchase. Choose statements that describe an irresistible outcome, like reserving the \u201cbest seats in the house.\u201d<\/p>\n<ol start=\"16\">\n<li>\n<h3><strong> \u201cStart Closing More Leads!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>If what you have to offer is a solution to the customer\u2019s pain point, use that within your call to action. This allows buyers to choose their ideal outcome, not just agree to a financial purchase.<\/p>\n<ol start=\"17\">\n<li>\n<h3><strong> \u201cStart Saving Money NOW!\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Create a sense of urgency with your CTA, and get creative with how you describe buying opportunities. And any chance you have to highlight any potential savings or earnings your offering provides &#8211; do it!<\/p>\n<ol start=\"18\">\n<li>\n<h3><strong> \u201cGet My FREE Quote\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Using first-person language within your call to action helps to align the decision with the unique prospect. Users feel like you\u2019re speaking to them and offering a next step based on their situations.<\/p>\n<ol start=\"19\">\n<li>\n<h3><strong> \u201cConnect with an Expert\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Another advantage of unique CTA statements is your ability to strategically position your brand or expertise. Provide a selection that naturally makes you the industry leader or expert.<\/p>\n<ol start=\"20\">\n<li>\n<h3><strong> \u201cTake the FREE Quiz\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Add another layer of engagement to your roster of available CTAs with quizzes or surveys. Make them free, but use them as a method for learning more about your ideal and target audience. And while they might not be ready to purchase outright, they can be moved through your sales funnel with a free, information-gathering quiz or questionnaire.<\/p>\n<ol start=\"21\">\n<li>\n<h3><strong> \u201cSubmit Your Answer\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>If you\u2019re not up for building out a questionnaire or survey, you can still use your email, website, or landing page as an info-gathering tool with one or two questions to engage your prospects. A \u201csubmit your response\u201d type of CTA is a risk-free engagement that nurtures your audience towards eventually buying.<\/p>\n<ol start=\"22\">\n<li>\n<h3><strong> \u201cSchedule a Demo\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Use your CTAs as tools to schedule connections and additional engagements with your prospects. Link to calendar app or form that allows them to determine a convenient time to demo a product or speak to you about your offering.<\/p>\n<ol start=\"23\">\n<li>\n<h3><strong> \u201cBrowse Openings\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Use this CTA as a secondary option for users who may not be ready to engage yet. These recruiting CTAs can provide insights about careers, company culture, or growth opportunities in jobseeker settings.<\/p>\n<ol start=\"24\">\n<li>\n<h3><strong> \u201cLearn More\u201d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>It never hurts to include a benign CTA that encourages users to just \u201clearn more.\u201d These links should point to other landing pages or digital assets that keep the sales process moving.<\/p>\n<h2>A\/B Testing Your Call to Action Statements<\/h2>\n<p>The other key to a successful call to action strategy is constant improvement and evolution of your efforts. Much like other marketing strategies, CTAs will work brilliantly with some audiences but not others. CTA designs in a sequence of emails might be different from those you find success with on your website. The only way to keep your CTAs fresh and effective is with split testing or A\/B testing ongoing. Here are just a few CTA elements that you can focus on when testing:<\/p>\n<ul>\n<li>Text, color, and font<\/li>\n<li>CTA placement or location on the page or within the copy<\/li>\n<li>Button designs and sizes<\/li>\n<li>Media including images or videos<\/li>\n<\/ul>\n<p>Change things up and try new designs or CTA messages with different products or audiences. Fine tune your efforts in line with those testing results. And recognize that any opportunity you have to make a CTA personalized or customized, the more engaging it will be.<\/p>\n<p>Get inspired by these call to action statement examples and start creating your own for use throughout all your marketing strategies. Use the psychology along with brilliantly crafted phrases to inspire your audiences to take action and buy! And remember, for CTAs and all your marketing content, including blogs, white pages, web copy, newsletters, and thought-leadership articles, rely on the talented wordsmiths at Ghost Blog Writers!<\/p>\n<p>Sample your <a href=\"https:\/\/ghostblogwriters.com\/\">FREE first trial post<\/a>!<\/p>\n<p>(See what we did there with our own CTA?)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter how revolutionary or groundbreaking your product is or what your service delivers, if your customers don\u2019t know what to do when they first encounter your offering, they won\u2019t buy. That\u2019s why you need to TELL them what to do. And that\u2019s where the call to action comes into play. Back before the digital &#8230; <a title=\"24 Brilliant Calls to Action You Can Use to Close More Sales\" class=\"read-more\" href=\"https:\/\/ghostblogwriters.com\/24-brilliant-calls-to-action-you-can-use-to-close-more-sales\/\" aria-label=\"More on 24 Brilliant Calls to Action You Can Use to Close More Sales\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[176,248,504,528,116,506,591,219,469],"class_list":["post-14619","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-blogging","tag-content-marketing","tag-conversion","tag-email-marketing","tag-emarketer","tag-marketing","tag-productivity","tag-sales","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>24 Brilliant Calls to Action You Can Use to Close More Sales<\/title>\n<meta name=\"description\" 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