{"id":14512,"date":"2023-04-03T10:00:02","date_gmt":"2023-04-03T15:00:02","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=14512"},"modified":"2023-03-27T12:33:55","modified_gmt":"2023-03-27T17:33:55","slug":"how-to-start-a-podcast-that-has-traction","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/","title":{"rendered":"How to Start a Podcast That Has Traction"},"content":{"rendered":"<p><a href=\"https:\/\/podcastpage.io\/podcast-statistics\/\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright size-medium wp-image-14513\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-300x200.jpg\" alt=\"How to Start a Podcast That Has Traction\" width=\"300\" height=\"200\" srcset=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-300x200.jpg 300w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-768x512.jpg 768w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Podcastpage.io<\/a> says there are roughly three to four million podcasts available. But 44% of shows have less than three episodes, and only 720,000 podcasts have more than 10 episodes. Only 156,000 are releasing weekly episodes.<\/p>\n<p>There are many who believe starting a podcast to grow their business would be a good idea, but when push comes to shove, they realize just how difficult it is to attract an audience and sustain a regular publishing schedule.<\/p>\n<p>If you\u2019re going to start a podcast, the goal should be to start a podcast that has traction. Here\u2019s how.<\/p>\n<h2>Choose Your Topic Well<\/h2>\n<p>Just because you\u2019re in real estate doesn\u2019t necessarily mean you should have a podcast teaching others how to become a real estate agent. This will only make sense if you offer real estate coaching.<\/p>\n<p>Many aspiring podcasters start out wanting to sound smart but don\u2019t realize that content doesn\u2019t need to be informative to drive business.<\/p>\n<p>Entertaining your audience is just as viable if not more so. If you\u2019re entertaining in an otherwise \u201cboring\u201d industry, you will stand out and have better traction.<\/p>\n<p>People do listen to podcasts to learn something, but the main reason they listen is to be entertained. A podcast that\u2019s full of fun and personality will tend to be more \u201csticky\u201d than a podcast that\u2019s monotone, dead air, \u201cstep one in that process is\u2026\u201d<\/p>\n<h2>Invite Your Friends to Help<\/h2>\n<p>Sad but true, most who find your show won\u2019t just listen to an episode and rush over to Apple Podcasts to give you a rating and review. And this is one of the main ways a podcast spreads. Publishing and waiting aren\u2019t much of a strategy.<\/p>\n<p>It\u2019s okay if your podcast isn\u2019t in a niche your friends find especially interesting. Initially, you need all the help you can get, so do whatever it takes to get their support. It doesn\u2019t matter if you have to bribe them with pizza and beer. Better to get some traction out of the gate than to realize you could have laid the groundwork 100 episodes in.<\/p>\n<p>Get your friends to rate and review your show, share it with friends and journalists, and post it to social media.<\/p>\n<h2>Establish Yourself as a Celebrity<\/h2>\n<p>The challenge most hosts have is that no one knows who they are. So, they end up relying on SEO and organic traffic to build their brand, reputation, and audience. This can be a very long road.<\/p>\n<p>A podcast itself is not a strategy. You must build some buzz around it, ideally so listeners know, like, and trust you before they ever listen to a single episode of your show.<\/p>\n<p>Now, when it comes to this whole idea of celebrity, you don\u2019t need to become a Hollywood star. The goal is to establish yourself as a (minor) celebrity to your prospective audience. The quickest pathway to becoming known in your niche is to pursue local PR \u2013 radio, TV, newspapers, newsletters, and so on.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Remember \u2013 even if you do all the right things, if you don\u2019t have a great show, you won\u2019t have much traction. And that goes back to choosing a topic and approach that works.<\/p>\n<p>If you have the right structures in place, though, you will start a podcast out of the gate that has greater traction than most.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podcastpage.io says there are roughly three to four million podcasts available. But 44% of shows have less than three episodes, and only 720,000 podcasts have more than 10 episodes. Only 156,000 are releasing weekly episodes. There are many who believe starting a podcast to grow their business would be a good idea, but when push &#8230; <a title=\"How to Start a Podcast That Has Traction\" class=\"read-more\" href=\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/\" aria-label=\"More on How to Start a Podcast That Has Traction\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[248,506,652],"class_list":["post-14512","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-content-marketing","tag-marketing","tag-podcasting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a Podcast That Has Traction<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a Podcast That Has Traction\" \/>\n<meta property=\"og:description\" content=\"Podcastpage.io says there are roughly three to four million podcasts available. But 44% of shows have less than three episodes, and only 720,000 podcasts have more than 10 episodes. Only 156,000 are releasing weekly episodes. There are many who believe starting a podcast to grow their business would be a good idea, but when push ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghost Blog Writers\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-03T15:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T17:33:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-300x200.jpg\" \/>\n<meta name=\"author\" content=\"David Wiebe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Wiebe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/\"},\"author\":{\"name\":\"David Wiebe\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/4041877b4cdb570deb75b72e48b96f7e\"},\"headline\":\"How to Start a Podcast That Has Traction\",\"datePublished\":\"2023-04-03T15:00:02+00:00\",\"dateModified\":\"2023-03-27T17:33:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/\"},\"wordCount\":573,\"publisher\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-300x200.jpg\",\"keywords\":[\"Content Marketing\",\"Marketing\",\"Podcasting\"],\"articleSection\":[\"Blogging\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/\",\"url\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/\",\"name\":\"How to Start a Podcast That Has Traction\",\"isPartOf\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-300x200.jpg\",\"datePublished\":\"2023-04-03T15:00:02+00:00\",\"dateModified\":\"2023-03-27T17:33:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#primaryimage\",\"url\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction.jpg\",\"contentUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction.jpg\",\"width\":900,\"height\":600,\"caption\":\"How to Start a Podcast That Has Traction\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ghostblogwriters.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Start a Podcast That Has Traction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ghostblogwriters.com\/#website\",\"url\":\"https:\/\/ghostblogwriters.com\/\",\"name\":\"Ghost Blog Writers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ghostblogwriters.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\",\"name\":\"Ghost Blog Writers\",\"url\":\"https:\/\/ghostblogwriters.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif\",\"contentUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif\",\"width\":131,\"height\":61,\"caption\":\"Ghost Blog Writers\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/4041877b4cdb570deb75b72e48b96f7e\",\"name\":\"David Wiebe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67295d8de381168471fc7d47cde88c39?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67295d8de381168471fc7d47cde88c39?s=96&d=mm&r=pg\",\"caption\":\"David Wiebe\"},\"url\":\"https:\/\/ghostblogwriters.com\/author\/daviddawcast-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Start a Podcast That Has Traction","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/","og_locale":"en_US","og_type":"article","og_title":"How to Start a Podcast That Has Traction","og_description":"Podcastpage.io says there are roughly three to four million podcasts available. But 44% of shows have less than three episodes, and only 720,000 podcasts have more than 10 episodes. Only 156,000 are releasing weekly episodes. There are many who believe starting a podcast to grow their business would be a good idea, but when push ... Read more","og_url":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/","og_site_name":"Ghost Blog Writers","article_published_time":"2023-04-03T15:00:02+00:00","article_modified_time":"2023-03-27T17:33:55+00:00","og_image":[{"url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-300x200.jpg"}],"author":"David Wiebe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"David Wiebe","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#article","isPartOf":{"@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/"},"author":{"name":"David Wiebe","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/4041877b4cdb570deb75b72e48b96f7e"},"headline":"How to Start a Podcast That Has Traction","datePublished":"2023-04-03T15:00:02+00:00","dateModified":"2023-03-27T17:33:55+00:00","mainEntityOfPage":{"@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/"},"wordCount":573,"publisher":{"@id":"https:\/\/ghostblogwriters.com\/#organization"},"image":{"@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#primaryimage"},"thumbnailUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-300x200.jpg","keywords":["Content Marketing","Marketing","Podcasting"],"articleSection":["Blogging"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/","url":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/","name":"How to Start a Podcast That Has Traction","isPartOf":{"@id":"https:\/\/ghostblogwriters.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#primaryimage"},"image":{"@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#primaryimage"},"thumbnailUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction-300x200.jpg","datePublished":"2023-04-03T15:00:02+00:00","dateModified":"2023-03-27T17:33:55+00:00","breadcrumb":{"@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#primaryimage","url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction.jpg","contentUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2023\/03\/start-a-podcast-that-has-traction.jpg","width":900,"height":600,"caption":"How to Start a Podcast That Has Traction"},{"@type":"BreadcrumbList","@id":"https:\/\/ghostblogwriters.com\/how-to-start-a-podcast-that-has-traction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ghostblogwriters.com\/"},{"@type":"ListItem","position":2,"name":"How to Start a Podcast That Has Traction"}]},{"@type":"WebSite","@id":"https:\/\/ghostblogwriters.com\/#website","url":"https:\/\/ghostblogwriters.com\/","name":"Ghost Blog Writers","description":"","publisher":{"@id":"https:\/\/ghostblogwriters.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ghostblogwriters.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ghostblogwriters.com\/#organization","name":"Ghost Blog Writers","url":"https:\/\/ghostblogwriters.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/","url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif","contentUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif","width":131,"height":61,"caption":"Ghost Blog Writers"},"image":{"@id":"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/4041877b4cdb570deb75b72e48b96f7e","name":"David Wiebe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/67295d8de381168471fc7d47cde88c39?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67295d8de381168471fc7d47cde88c39?s=96&d=mm&r=pg","caption":"David Wiebe"},"url":"https:\/\/ghostblogwriters.com\/author\/daviddawcast-com\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p14sBo-3M4","_links":{"self":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts\/14512"}],"collection":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/comments?post=14512"}],"version-history":[{"count":3,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts\/14512\/revisions"}],"predecessor-version":[{"id":14516,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts\/14512\/revisions\/14516"}],"wp:attachment":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/media?parent=14512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/categories?post=14512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/tags?post=14512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}