{"id":14253,"date":"2022-09-05T10:00:39","date_gmt":"2022-09-05T15:00:39","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=14253"},"modified":"2022-09-01T13:10:26","modified_gmt":"2022-09-01T18:10:26","slug":"which-side-of-the-paid-ads-fence-are-you-on","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/which-side-of-the-paid-ads-fence-are-you-on\/","title":{"rendered":"Which Side of the \u2018Paid Ads\u2019 Fence Are You On?"},"content":{"rendered":"<figure id=\"attachment_14257\" aria-describedby=\"caption-attachment-14257\" style=\"width: 290px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-14257\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/09\/paid-ads-fence-300x183.jpg\" alt=\"Which Side of the \u2018Paid Ads\u2019 Fence Are You On?\" width=\"300\" height=\"183\" srcset=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/09\/paid-ads-fence-300x183.jpg 300w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/09\/paid-ads-fence-768x468.jpg 768w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/09\/paid-ads-fence.jpg 900w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-14257\" class=\"wp-caption-text\">Photo by <a href=\"https:\/\/unsplash.com\/@pathdigital?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">path digital<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/analytics?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n<p>If you have time but no resources, make content. If you have resources but no time, invest in paid ads.<\/p>\n<p>Content and advertising tend to play complementary roles in online marketing. One can support the other.<\/p>\n<p>The main difference is that advertising can lead to instant exposure on a mass scale, where content takes time. The more resources you\u2019re willing to pump into your ads, the more traffic you can generate and sustain, so long as you keep spending.<\/p>\n<p>But with the paid ads landscape quickly changing, is it still worth the investment?<\/p>\n<h2>The 3 Greatest Challenges Advertisers Are Facing<\/h2>\n<p>Whether it\u2019s Google, Facebook, or Twitter, the largest platforms on the web serve ads to their users. There is more choice for advertisers than ever in reaching a large sum of prospects in a very short amount of time. The only thing required is a willingness to invest.<\/p>\n<p>But there are some challenges to online advertising. Here&#8217;s what you need to know:<\/p>\n<ul>\n<li>The cost of advertising is quickly rising. <a href=\"https:\/\/www.businessinsider.com\/digital-ad-prices-are-skyrocketing-in-2022-2\" target=\"_blank\" rel=\"noopener\">Insider<\/a> reports Facebook\u2019s CPM increased by 61%, TikTok\u2019s by 185%, and Google\u2019s programmatic display CPMs by 75%.<\/li>\n<li>Paid ads are hard to do well. Your ad creative must be attention grabbing while adhering to the policies of the platform. You must monitor and optimize your ads ongoingly. No matter how \u201cautomated\u201d Facebook or Google says the process is, you must be able to interpret the numbers and adjust accordingly. You will waste money nailing the formula, and the moment an ad stops working, you\u2019ll need to do it all over again.<\/li>\n<li>Advertising platforms are growing in complexity, especially Facebook\u2019s. It takes an engineer\u2019s mind to understand what was fundamentally accessible to anyone in its earlier incarnations. It\u2019s frustrating.<\/li>\n<\/ul>\n<h2>How to Overcome Modern Advertising Challenges<\/h2>\n<p>Despite ongoing challenges, advertising is still well worth the investment if you can get your ads dialed in. Secondarily, the data you amass can benefit your future marketing efforts too.<\/p>\n<p>But to an extent, you may need to think outside the box to achieve meaningful results. Consider the following if you\u2019re stuck:<\/p>\n<ul>\n<li><strong>Hire an ads expert<\/strong>. You will still need to provide them with ad creative, but if you have nobody in-house who can &#8220;read the numbers&#8221; and help you course correct ongoingly, your best bet is to look for outside help.<\/li>\n<li><strong>Try more combinations, variations, and iterations<\/strong>. One of the most prolific users of social media ads is author Dean Graziosi, and he tests an insane amount of creative with different \u201chooks.\u201d<\/li>\n<li><strong>Advertise on niche blogs and websites<\/strong>. Never forget \u2013 you\u2019re not limited to Google and Facebook. You can advertise directly on industry blogs and websites where your prospects already gather. Advertising in the right places can lead to a higher conversion rate.<\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p>Must you advertise to be successful online? No. There are other ways of boosting your traffic, growing your lists, and converting leads into customers. But can it complement all the hard work you\u2019re putting into other channels? Absolutely.<\/p>\n<p>As with any \u201cfence,\u201d the worst and least comfortable position is to be sitting on it. Make up your mind about what\u2019s right for you and stick to your philosophy. You will enjoy marketing more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have time but no resources, make content. If you have resources but no time, invest in paid ads. Content and advertising tend to play complementary roles in online marketing. One can support the other. The main difference is that advertising can lead to instant exposure on a mass scale, where content takes time. &#8230; <a title=\"Which Side of the \u2018Paid Ads\u2019 Fence Are You On?\" class=\"read-more\" href=\"https:\/\/ghostblogwriters.com\/which-side-of-the-paid-ads-fence-are-you-on\/\" aria-label=\"More on Which Side of the \u2018Paid Ads\u2019 Fence Are You On?\">Read more<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[643,385,439,537],"class_list":["post-14253","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-advertising","tag-business","tag-entrepreneurship","tag-online-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which Side of the \u2018Paid Ads\u2019 Fence Are You On?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/which-side-of-the-paid-ads-fence-are-you-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Side of the \u2018Paid Ads\u2019 Fence Are You On?\" \/>\n<meta property=\"og:description\" content=\"If you have time but no resources, make content. If you have resources but no time, invest in paid ads. Content and advertising tend to play complementary roles in online marketing. One can support the other. The main difference is that advertising can lead to instant exposure on a mass scale, where content takes time. ... 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