{"id":13930,"date":"2022-02-07T10:00:47","date_gmt":"2022-02-07T16:00:47","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=13930"},"modified":"2022-02-03T09:39:30","modified_gmt":"2022-02-03T15:39:30","slug":"9-steps-to-reboot-your-big-idea-launch-your-business","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/9-steps-to-reboot-your-big-idea-launch-your-business\/","title":{"rendered":"9 Steps to Reboot Your Big Idea &#038; Launch Your Business"},"content":{"rendered":"<figure id=\"attachment_13931\" aria-describedby=\"caption-attachment-13931\" style=\"width: 290px\" class=\"wp-caption alignright\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13931 size-medium\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/01\/garrhet-sampson-DSQda5dqWPw-unsplash-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/01\/garrhet-sampson-DSQda5dqWPw-unsplash-300x200.jpg 300w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/01\/garrhet-sampson-DSQda5dqWPw-unsplash-1200x800.jpg 1200w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/01\/garrhet-sampson-DSQda5dqWPw-unsplash-768x512.jpg 768w, https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2022\/01\/garrhet-sampson-DSQda5dqWPw-unsplash.jpg 1368w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-13931\" class=\"wp-caption-text\"><em>Free Photo by Garrhet Sampson on Unsplash<\/em><\/figcaption><\/figure>\n<p>Remember when you first had your big idea? You know, the one you told all your friends about around the campfire, or maybe shared with your family as an idea for a new business venture. Maybe you even sat down with business colleagues to flesh out how to bring your big idea to life.<\/p>\n<p>What if now is the time to revisit that big idea and seriously see it through the lens of business opportunity? Can you give your big idea a reboot and launch your new business <a href=\"https:\/\/ghostblogwriters.com\/how-to-become-an-entrepreneur\/\">as an entrepreneur<\/a>?<\/p>\n<p>Yes, yes, you can.<\/p>\n<p>With a renewed sense of inspiration, you want to try and launch your business. And it might even feel like the stars are aligning in your favor, with a host of things happening right now that justify your next steps. The pandemic has forced a new normal on everyone, creating an ideal space for your big idea to take hold. What you need now is a road map. A list of best practices and rational advice on what to do first will keep you laser-focused on your mission.<\/p>\n<h2>1. Consider What the Entrepreneurial Experts Say<\/h2>\n<p>There\u2019s no shame in getting advice from others. And since this is the first time you\u2019ve stepped into an entrepreneurial space, it\u2019s actually a smart idea to learn from the mistakes others have made before you. So, tap into the gurus and immerse yourself in resources and learning. Here are a few commonly shared sentiments among some of the biggest personalities in the entrepreneurial space.<\/p>\n<h3>Tony Robbins: Failure Is Not Final<\/h3>\n<p>Tony Robbins talks about restarting a business after <a href=\"https:\/\/ghostblogwriters.com\/how-to-plan-for-daily-problems-in-a-small-business\/\">experiencing a failure<\/a>. And even if you haven\u2019t had a chance to fail yet, these words of wisdom can help redefine your expectations. <a href=\"https:\/\/www.tonyrobbins.com\/business\/restarting-failed-business\/\">Robbins reminds entrepreneurs<\/a> that failure is imminent, with 50% of new entities failing in year one and 80% failing within five years. The difference between calling it quits altogether or revising your strategy to start again is your mindset. If your big idea is unshakable and nags at you constantly, you have to pull up your bootstraps and try again. Have faith in your big idea and passion in your mission. Expect some failures. But don\u2019t make those failures be the final chapter in your entrepreneurial journey.<\/p>\n<h3>Tim Wells: Look Within Yourself<\/h3>\n<p>Tim Wells is another dominant voice in the successful leader realm, with his 20+ years in sales, operational, and management experience as a corporate leader. <a href=\"https:\/\/experienceleadership.com\/blog\/2021\/7\/23\/if-its-going-to-be-its-up-to-me-launching-your-business-in-2021\">Wells reminds entrepreneurs<\/a> that \u201csuccess is not a straight line.\u201d He also suggests that when it comes to those who succeed versus those who don\u2019t, it\u2019s the \u201chunger\u201d and hustle that distinguishes. If you really want something to work, you have to \u201clook within yourself\u201d to find the secret sauce.<\/p>\n<h3>Sara Blakely: Solving a Problem<\/h3>\n<p>You can also learn invaluable lessons from Sara Blakely, <a href=\"https:\/\/www.spanx.com\/about-us\">founder of SPANX<\/a>. She reminds entrepreneurs that the big idea that solves a unique problem will always win. In her business model, she challenged the undergarment problem plaguing women everywhere. Her big idea came to life and resonated quickly because it solved that unaddressed problem.\u00a0<\/p>\n<h3>Lindsey Cook: Follow Your Inspiration<\/h3>\n<p>The founder and CEO of <a href=\"https:\/\/www.forbes.com\/sites\/carolinecastrillon\/2019\/04\/24\/how-this-former-fitbit-exec-launched-an-app-that-is-revolutionizing-digital-fitness\/\">FitOn, Lindsay Cook<\/a>, found her groove by following her inspiration. She began her journey as a working mom, too busy to make it to her favorite studio workout classes. And as a result, she started looking online for practical, more accessible workout options. When she realized there was a shortage, she was inspired to create something to fill the gap. She was inspired personally to commit and professionally to bring her big idea to life with FitOn.<\/p>\n<h2>2. Time to Get Your Hustle On<\/h2>\n<p>So, what is it about your big idea that\u2019s so special? What makes it a \u201cbig idea\u201d in the first place? Identify what your idea can do and build on that with every next business development step. You\u2019ll lead with your best foot forward that way. And it\u2019s hard to lose sight of your overarching objectives when you base every company decision on the magic of your big idea and the passion with which you share it.<\/p>\n<p>Now it\u2019s time to hustle. And by hustle, I mean get your ducks in a row, put your plan on paper, and do all of the above with a sense of urgency. That <b>doesn\u2019t<\/b> mean rushing yourself into mistakes or oversights. It <b>does<\/b> mean taking every business consideration as seriously as a heart attack. Make decisions quickly and thoroughly. And stick to your checklist of to-do tasks every day to ensure you continue to move the ball down the court without missing a beat.<\/p>\n<h2>3. Do Your Market Research<\/h2>\n<p>There will be tips and business hacks later down the road. Right now, you have to do your homework, and there\u2019s no cutting corners <a href=\"https:\/\/www.forbes.com\/sites\/carolinecastrillon\/2019\/12\/08\/how-to-turn-your-business-idea-into-reality\/?sh=1c584c3d3dca\">on market research<\/a>. Spend time reviewing the industry as a whole, the players within it, and the current consumer experience. You need to size up the lay of the land. But you also need to identify where those monster competitors are falling short. Consumer reviews are great places to identify gaps in the customer experience, as well. It\u2019s like you\u2019re a racehorse on the track. You can\u2019t get ahead of the racehorse pack if you don\u2019t first find a hole to get to the front. Your market research now will help you find the way to break through with your big idea.<\/p>\n<h2>4. Find Advantages, Not Excuses<\/h2>\n<p>As you conduct your industry market research, you might start to feel discouraged. Your competitors might seem so far ahead of you. They have better resources. Their processes are mature. Their teams are experienced. And here you are, one lone person, trying to break into the space. How can you possibly compete with the big budgets and existing brand recognition?<\/p>\n<p>So, stop that internal dialogue.<\/p>\n<p>Now\u2019s not the time for that line of thinking. Instead, explore to find what advantages you <i>do<\/i> have over them. Remember, smaller companies have better agility. You can make business decisions quicker because you don\u2019t have a long line of corporate approvals to worry about securing. You can adopt better technology more efficiently as a smaller entity, too. Big ships steer slowly. Your rowboat can bob and weave into perfect market positioning.<\/p>\n<h2>5. Identifying Key Business Support Channels<\/h2>\n<p>You can\u2019t go it alone. Sorry, you just can\u2019t. No matter what your big idea entails in terms of product or service offering, there are just some nuances to business that lie beyond your area of expertise. Maybe you need legal advice or bookkeeping services. You\u2019ll need to <a href=\"https:\/\/ghostblogwriters.com\/dont-ignore-your-business-website\/\">work with a web developer<\/a> or payment processing vendor. And all of these partnerships, if not selected carefully, could set you back. So, start by making the list of third-party vendors you might need now. And develop a robust vetting strategy to help you choose the best fit contenders for your business partnerships.<\/p>\n<h2>6. Structuring Your Business Model<\/h2>\n<p>Right now, you might just be one person running a business. But the plan is to grow and eventually need more people, more partners, and more resources. When choosing <a href=\"https:\/\/ghostblogwriters.com\/how-to-ease-risk-concern-for-potential-franchisees\/\">your business structure<\/a>, think about long-term objectives. You don\u2019t want to set up a legal structure now and have to change it later. Whether you\u2019re thinking LLC, C-Corp, or Sole Proprietor, get the legal advice you need to make the smartest decision. There are great online resources at the state level to help explain the basic advantages and disadvantages to each entity. But it\u2019s the customized legal advice you\u2019ll find worth spending the money on before officially incorporating.<\/p>\n<h2>7. Startup Funding, Cash Flow, and Capital<\/h2>\n<p>Then there\u2019s the elephant in the room. How are you ever going to pay for this big idea to come to life in business form? Your legal and accounting partners can help you make educated decisions about funding. And the <a href=\"https:\/\/www.sba.gov\/business-guide\/plan-your-business\/fund-your-business\">SBA has plenty of resources<\/a> to explore, too.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Crunch the numbers and decide what you think you\u2019ll need to get started and operate each month.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Assess your own resources for self-funding, including savings.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Consider venture capital from various investors if it makes sense.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Crowdfunding is another model for generating investments.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">You can talk with your bank about lending programs.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">SBA loans and grants may be available, based on your big idea business model.<\/li>\n<\/ul>\n<p>If you\u2019re uncomfortable with securing the funds you need to get started or think you need more in the reserves before launching, don\u2019t be afraid to hit pause. You can always spend another few weeks at the old nine to five to get your finances in order. But be sure to set timeline goals for yourself that include adding to your savings and preparing to sustain your household during the first few months of your new business.<\/p>\n<h2>8. Branding &amp; Target Marketing<\/h2>\n<p>As you compile your market research and make plans to introduce your big idea to the world, you need to identify who <b>you<\/b> are and who <b>your targets<\/b> are. This means defining your <a href=\"https:\/\/ghostblogwriters.com\/how-to-determine-the-target-audience-for-your-startup\/\">brand and developing personas<\/a> that represent your meat-and-potatoes audience. You can\u2019t say you\u2019re \u201cprofessional,\u201d and your offering is great for \u201ceveryone.\u201d If you do, you\u2019ll get lost in the billions of brands out there. Think niche. Think precise.<\/p>\n<p>Your target audience might technically be everyone, especially if your big idea has broad enough appeal. But think of the shampoo aisle at the store. Can you name three brands off the top of your head? Ten? But what if instead, you had to name only dandruff shampoos? That\u2019s a much narrower playing field.<\/p>\n<p>Since we\u2019re in the bathroom with examples, think about mouthwash brands. Scope mouthwash branded and marketed itself as the \u201cbad breath\u201d solution, with commercials of married couples hating each other\u2019s morning breath. It was a different approach to the rest of the mouthwash contenders out there, all promoting the same oral benefits and dental authority endorsements. Scope hit a homerun by targeting a specific niche and branding itself as the unique solution for those niche consumers.<\/p>\n<p>To identify yours, be honest about what your big idea can do for different people. Create a list of pain points you\u2019re uniquely positioned to solve. And then give your big idea an appropriate personality with a brand that you can promote consistently. Personas, or fictional characters you build that represent your top two or three consumers, can help you craft messaging and feelings that speak directly to your core audience.<\/p>\n<h2>9. Don\u2019t Cut Corners on Marketing<\/h2>\n<p>One of the biggest mistakes brand-new entrepreneurs make when it comes to launching their big idea is trimming up the budgets on marketing. And yes, you need to be savvy and quick to identify cost-saving efforts. But some might argue the most important time to invest in your business marketing is during its launch phase. It doesn\u2019t, however, mean spending all the budgets on all the marketing channels you have available. Whether you have $100, $1,000, or $10,000 to spend, you need to be intentional, smart, and strategic with your marketing investments.<\/p>\n<p>Start by leveraging every free marketing resource you have at your disposal. Create just <a href=\"https:\/\/ghostblogwriters.com\/how-to-boost-local-sales-using-social-media\/\">enough social media<\/a> that you can manage effectively, too. Five social platforms won\u2019t do you any good if you can\u2019t keep up with them. Invest properly in logo design and web development. Those are one-time costs that you\u2019ll get plenty of mileage out of in the long run.<\/p>\n<p>Identify the channels or media outlets that reach your target audiences the most. Maybe it\u2019s Facebook, LinkedIn, or YouTube. Perhaps you\u2019re launching an eCommerce enterprise, and an influencer makes the most sense. And it could make sense to do a vehicle wrap or pay for a billboard to reach your target market. Just remember to start small and only choose one or two channels to begin. Dump every effort into maximizing those few channels first to build momentum with your product and brand awareness. You can then expand into other channels, like email marketing, newsletters, or traditional media ad spend.<\/p>\n<p>You&#8217;re inspired. And today might just be the day to bring your big idea to life and launch your business. Just be mindful of these critical first steps. You\u2019re on your way to entrepreneurial greatness as long as you keep your passion, hustle, and motivation in line as you go.<\/p>\n<p>Remember, too, when you\u2019re ready to discuss your content strategy for your website, campaigns, or big idea blog, let <a href=\"https:\/\/ghostblogwriters.com\/\">Ghost Blog Writers<\/a> be your guide!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when you first had your big idea? You know, the one you told all your friends about around the campfire, or maybe shared with your family as an idea for a new business venture. Maybe you even sat down with business colleagues to flesh out how to bring your big idea to life. What &#8230; <a title=\"9 Steps to Reboot Your Big Idea &#038; Launch Your Business\" class=\"read-more\" href=\"https:\/\/ghostblogwriters.com\/9-steps-to-reboot-your-big-idea-launch-your-business\/\" aria-label=\"More on 9 Steps to Reboot Your Big Idea &#038; Launch Your Business\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[132],"tags":[137],"class_list":["post-13930","post","type-post","status-publish","format-standard","hentry","category-blog","tag-entrepreneur"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Steps to Reboot Your Big Idea &amp; Launch Your Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/9-steps-to-reboot-your-big-idea-launch-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Steps to Reboot Your Big Idea &amp; Launch Your Business\" \/>\n<meta property=\"og:description\" content=\"Remember when you first had your big idea? 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