{"id":11614,"date":"2011-04-01T10:52:39","date_gmt":"2011-04-01T15:52:39","guid":{"rendered":"https:\/\/ghostblogwriters.com\/?p=418"},"modified":"2011-04-01T10:52:39","modified_gmt":"2011-04-01T15:52:39","slug":"blog-the-correct-way","status":"publish","type":"post","link":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/","title":{"rendered":"Your Company Needs to Blog and Blog the Correct Way"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/tbisaacs\/5272141300\/\"><img decoding=\"async\" class=\"size-medium wp-image-428 alignright\" style=\"margin-left: 10px;\" title=\"Macbook Air\" src=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg\" alt=\"Macbook Air\" width=\"225\" height=\"149\" \/><\/a><\/p>\n<p>A post on Tech Crunch got a lot of attention recently.<\/p>\n<p><em><a href=\"http:\/\/techcrunch.com\/2011\/03\/27\/why-startups-need-to-blog-and-what-to-talk-about\/\">Why Startups Need to Blog (and what to talk about \u2026)<\/a><\/em> received a ton of views and shares in the social world. It looks like people are interested in the potential of how a blogging inititative can benefit a start up (or any company).<\/p>\n<p>I thought I&#8217;d take a few snippets and expand with my own thoughts.<\/p>\n<h1>Startup Blogging<\/h1>\n<p>The quotes are from <a href=\"http:\/\/twitter.com\/#!\/msuster\">Mark Suster<\/a> and the article on <a href=\"http:\/\/techcrunch.com\">Tech Crunch<\/a><\/p>\n<h2>Thoughts on Blogging<\/h2>\n<blockquote><p>If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.<\/p><\/blockquote>\n<p><a href=\"https:\/\/ghostblogwriters.com\/business-blogging-growth-2011\">More<\/a> <a href=\"https:\/\/ghostblogwriters.com\/lead-generation-blog\">and<\/a> <a href=\"https:\/\/ghostblogwriters.com\/starting-business-blog\">more<\/a> businesses are looking to blogging as a way to build their standing in an industry with the ultimate goal of increasing sales and revenue. Blogging creates a destination on your company website for your audience to find the information they need to successfully travel down the sales funnel and eventually make a purchase\u00a0preferably\u00a0from your company.<\/p>\n<p>The content you create on your company blog will serve as an asset forever. The information you provide is something people are seeking when making decisions along the purchasing path.<\/p>\n<p>If your company is blogging consistently you&#8217;re going to fall behind your competitors within the next few years. Somebody is going to provide answers for your target customers and if it&#8217;s not you those people will find somewhere else to do business because thought leaders are emerging via blogging and people are\u00a0gravitating\u00a0to them.<\/p>\n<p>If you&#8217;re still not convince think about where your sales leads come from. If website traffic is one of the sources you&#8217;ll find it interesting that businesses that blog get <a href=\"https:\/\/ghostblogwriters.com\/blog-traffic\">55% more visitors than non-blogging\u00a0businesses<\/a>.<\/p>\n<h2>Thoughts on Topic<\/h2>\n<blockquote><p>If you\u2019re going to pump out regular content that is meaningful, you obviously need to blog about a topic in which you\u2019re knowledgeable, thoughtful and passionate. If you\u2019re not all three of these things in your industry then I guess you\u2019ve got a broader problem. Honestly.<\/p>\n<p>So my biggest recommendation of \u201cwhat\u201d to blog is a series of articles that will be helpful to your community.<\/p><\/blockquote>\n<p>Being\u00a0knowledgeable\u00a0about your industry should come fairly easy. If you&#8217;ve been in business for a while you probably know more than you think. Share your insight with your audience and they&#8217;ll come to appreciate your contributions to their lives.<\/p>\n<p>The common rule is to discuss what you know. Don&#8217;t try to be anything you aren&#8217;t. There are ways to figure out what your audience is looking for. Combine those needs with your knowledge and blogging from there gets easier.<\/p>\n<p>The next tricky part is being consistent.<\/p>\n<p>I&#8217;ve found blogging consistently on a schedule benefits blogs. People like consistency. People like to get into a routine and that includes checking websites. If consistently publish blog posts &#8211; monthly, weekly, or even daily &#8211; you have a good chance of getting into your customers&#8217; routines. That&#8217;s a good thing in the blogging world. It builds trust, which is crucial for any thought leader in any industry.<\/p>\n<p>Determine a consistency you can live with and maintain over the long term. Stick to the schedule while still maintaining a level of enjoyment and experimentation with your blog publishing.<\/p>\n<h2>Thoughts on Guest Posting<\/h2>\n<blockquote><p>So once you have a blog, a voice and a small following \u2013 don\u2019t be shy about writing some guest posts for target blogs. Remember \u2013 for you that\u2019s likely not TC \u2013 it\u2019s the place your community hangs out.<\/p><\/blockquote>\n<p>Guest posting is a great way to provide content to other bloggers in return for access to an expanded audience. It takes work to find blogs where your potential audience is spending time. You&#8217;ll need to become a reader of blogs similar to yours. You might want to contribute a few comments to the blogs. You might want to read through the archives to understand what a specific blog is really about. From here you can determine what kind of blog post you can write for the guest post.<\/p>\n<p>I like to think of guest posting as a duet between singers. When artists from two different genres or even the same genre of music get together to record a hit duet they are each trying to tap into the attention of each other&#8217;s audience. Guest blogging is really the same thing and the ultimate deciding factor to success if how good the content is.<\/p>\n<h2>General Thoughts<\/h2>\n<p>In general I&#8217;ve been <a href=\"http:\/\/blogs.forbes.com\/deborahsweeney\/2011\/03\/31\/the-five-ws-of-business-blogging\/\">seeing an<\/a> <a href=\"http:\/\/mashable.com\/2011\/03\/30\/small-business-blogs\/\">increasing<\/a> <a href=\"http:\/\/www.columbiatribune.com\/news\/2011\/mar\/19\/blogging-helps-extend-businesses-reach\/\">number<\/a> of <a href=\"http:\/\/www.chicagonow.com\/blogs\/todays-chicago-woman-jobs-money-opinion\/2011\/03\/brokers-are-you-blogging-for-business-you-should.html\">articles<\/a> and blog posts about the benefits of blogging. The benefits are there for the taking by individuals and businesses. With a <a href=\"https:\/\/ghostblogwriters.com\/starting-business-blog\">large percentage of businesses<\/a> expected to be blogging in the next few years it&#8217;s not a matter of if your company should blog, it&#8217;s a matter of how are your going to make your blog better than the competition.<\/p>\n<p>A few key ways:<\/p>\n<ul>\n<li>Consistency<\/li>\n<li>Answer the right questions<\/li>\n<li>Personality<\/li>\n<\/ul>\n<p>Write consistent posts to become part of people&#8217;s routines. Find the questions your readers are asking and use your knowledge to answer via your blog. Allow your personality to enter your blog posts.<\/p>\n<p>There is a ton more in <a href=\"http:\/\/techcrunch.com\/2011\/03\/27\/why-startups-need-to-blog-and-what-to-talk-about\/\">the article<\/a>. It&#8217;s worth ten minutes of your time. I didn&#8217;t want to take too much of the article for this post.<\/p>\n<p><em><a href=\"http:\/\/www.flickr.com\/photos\/tbisaacs\/5272141300\/\">Macbook Air<\/a> image courtesy of <a href=\"http:\/\/www.flickr.com\/photos\/tbisaacs\/5272141300\/\">Travis Isaacs<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business blogging continues to take hold as a legitimate way for businesses to improve and drive sales. As more businesses start blogging it&#8217;s not a question of if your business should start a blog, but how your business will blog better than the competition&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[112],"tags":[169],"class_list":["post-11614","post","type-post","status-publish","format-standard","hentry","category-blogging","tag-techcrunch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Company Needs to Blog and Blog the Correct Way<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Company Needs to Blog and Blog the Correct Way\" \/>\n<meta property=\"og:description\" content=\"Business blogging continues to take hold as a legitimate way for businesses to improve and drive sales. As more businesses start blogging it&#039;s not a question of if your business should start a blog, but how your business will blog better than the competition...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghost Blog Writers\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-01T15:52:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg\" \/>\n<meta name=\"author\" content=\"Dayne Shuda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dayne Shuda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/\"},\"author\":{\"name\":\"Dayne Shuda\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/e85fd733a201d01bee27ed9435f1ff6a\"},\"headline\":\"Your Company Needs to Blog and Blog the Correct Way\",\"datePublished\":\"2011-04-01T15:52:39+00:00\",\"dateModified\":\"2011-04-01T15:52:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/\"},\"wordCount\":921,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg\",\"keywords\":[\"TechCrunch\"],\"articleSection\":[\"Blogging\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/\",\"url\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/\",\"name\":\"Your Company Needs to Blog and Blog the Correct Way\",\"isPartOf\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg\",\"datePublished\":\"2011-04-01T15:52:39+00:00\",\"dateModified\":\"2011-04-01T15:52:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#primaryimage\",\"url\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg\",\"contentUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ghostblogwriters.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Company Needs to Blog and Blog the Correct Way\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ghostblogwriters.com\/#website\",\"url\":\"https:\/\/ghostblogwriters.com\/\",\"name\":\"Ghost Blog Writers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ghostblogwriters.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ghostblogwriters.com\/#organization\",\"name\":\"Ghost Blog Writers\",\"url\":\"https:\/\/ghostblogwriters.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif\",\"contentUrl\":\"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif\",\"width\":131,\"height\":61,\"caption\":\"Ghost Blog Writers\"},\"image\":{\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/e85fd733a201d01bee27ed9435f1ff6a\",\"name\":\"Dayne Shuda\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ghostblogwriters.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/566de6cd717e68fd93d2607501ad1eb3?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/566de6cd717e68fd93d2607501ad1eb3?s=96&d=mm&r=pg\",\"caption\":\"Dayne Shuda\"},\"url\":\"https:\/\/ghostblogwriters.com\/author\/dayne-shuda\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Your Company Needs to Blog and Blog the Correct Way","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/","og_locale":"en_US","og_type":"article","og_title":"Your Company Needs to Blog and Blog the Correct Way","og_description":"Business blogging continues to take hold as a legitimate way for businesses to improve and drive sales. As more businesses start blogging it's not a question of if your business should start a blog, but how your business will blog better than the competition...","og_url":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/","og_site_name":"Ghost Blog Writers","article_published_time":"2011-04-01T15:52:39+00:00","og_image":[{"url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg"}],"author":"Dayne Shuda","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dayne Shuda","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#article","isPartOf":{"@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/"},"author":{"name":"Dayne Shuda","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/e85fd733a201d01bee27ed9435f1ff6a"},"headline":"Your Company Needs to Blog and Blog the Correct Way","datePublished":"2011-04-01T15:52:39+00:00","dateModified":"2011-04-01T15:52:39+00:00","mainEntityOfPage":{"@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/"},"wordCount":921,"commentCount":0,"publisher":{"@id":"https:\/\/ghostblogwriters.com\/#organization"},"image":{"@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#primaryimage"},"thumbnailUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg","keywords":["TechCrunch"],"articleSection":["Blogging"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/","url":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/","name":"Your Company Needs to Blog and Blog the Correct Way","isPartOf":{"@id":"https:\/\/ghostblogwriters.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#primaryimage"},"image":{"@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#primaryimage"},"thumbnailUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg","datePublished":"2011-04-01T15:52:39+00:00","dateModified":"2011-04-01T15:52:39+00:00","breadcrumb":{"@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ghostblogwriters.com\/blog-the-correct-way\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#primaryimage","url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg","contentUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2011\/04\/Macbook-Air-300x199.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/ghostblogwriters.com\/blog-the-correct-way\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ghostblogwriters.com\/"},{"@type":"ListItem","position":2,"name":"Your Company Needs to Blog and Blog the Correct Way"}]},{"@type":"WebSite","@id":"https:\/\/ghostblogwriters.com\/#website","url":"https:\/\/ghostblogwriters.com\/","name":"Ghost Blog Writers","description":"","publisher":{"@id":"https:\/\/ghostblogwriters.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ghostblogwriters.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ghostblogwriters.com\/#organization","name":"Ghost Blog Writers","url":"https:\/\/ghostblogwriters.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/","url":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif","contentUrl":"https:\/\/ghostblogwriters.com\/wp-content\/uploads\/2019\/02\/logo.gif","width":131,"height":61,"caption":"Ghost Blog Writers"},"image":{"@id":"https:\/\/ghostblogwriters.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/e85fd733a201d01bee27ed9435f1ff6a","name":"Dayne Shuda","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ghostblogwriters.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/566de6cd717e68fd93d2607501ad1eb3?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/566de6cd717e68fd93d2607501ad1eb3?s=96&d=mm&r=pg","caption":"Dayne Shuda"},"url":"https:\/\/ghostblogwriters.com\/author\/dayne-shuda\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p14sBo-31k","_links":{"self":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts\/11614"}],"collection":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/comments?post=11614"}],"version-history":[{"count":0,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/posts\/11614\/revisions"}],"wp:attachment":[{"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/media?parent=11614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/categories?post=11614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ghostblogwriters.com\/wp-json\/wp\/v2\/tags?post=11614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}